Overview
Product Content Specialist Jobs in Bentonville, AR at SBH Fashion
Title: Product Content Specialist
Company: SBH Fashion
Location: Bentonville, AR
Job Title: Product Content Specialist
About The Role
Join our fast-paced marketing team and make a direct impact on the business through content that drives growth. This role is perfect for someone who thrives in a dynamic environment and wants ownership over product content, strategy, research and customer experience across major retail and e-commerce channels. You’ll be successful in this role if you love turning product features into compelling stories, you enjoy balancing creativity with data and analytics, and you are comfortable spotting opportunities for improvement and taking initiative.
Responsibilities
Product Page & Retail Content
- Own and maintain all product pages across direct-to-consumer channels and retail partners.
- Ensure brand consistency, accuracy, and visual standards across every product listing.
- Define and provide the callouts and messaging that appears on product images that lead with benefits, reflect brand voice, and convert browsers into buyers.
- Continuously analyze competitor search page imagery and optimize product hero images across retailer platforms to increase visibility, attract clicks, and improve conversions.
- Develop and manage messaging for extended content on retailer pages (including A+ Content and enhanced brand pages) to tell a fuller product story and increase conversions.
- Write scripts and storyboards for product video content, ensuring messaging is clear, accurate, and aligned with product benefits and brand voice.
- Audit product content regularly to identify gaps with competitors, outdated information, or inconsistent messaging and execute updates with urgency.
Competitive Research & Differentiation
- Conduct ongoing competitor research across products, messaging, imagery, and positioning in key retail and e-commerce environments.
- Identify and articulate our core product differentiators, translating product attributes into clear, compelling customer benefits.
- Maintain a live competitive research library that marketing, sales, and product teams can reference in real time.
SEO & E-Commerce Optimization
- Research and implement relevant keywords across all product pages to improve organic search visibility.
- Monitor competitors’ keyword strategy and optimize product content for conversions, improving page performance through A/B testing, title refinement, and content iteration.
- Stay current with algorithm updates, e-commerce best practices, and platform-specific SEO requirements (Amazon A9, Rufus, Google Shopping, etc.).
- Track and report on organic search rankings, page traffic, and conversion metrics, using data to continuously improve content performance.
Internal Materials
- Create clear, well-designed one-pagers and product briefs that equip marketing, PR, advertising, influencer team, and customer service team with the product knowledge they need.
- Build and maintain a centralized content and messaging library so all internal teams are aligned on product value, features, differentiators, and key claims.
- Act as a content resource and product benefit expert for teams that interact with customers or produce customer-facing materials.
Skills & Requirements
- 2+ years of content management, e-commerce, or a related field
- Proven experience managing e-commerce or retail product pages
- Excellent writing and communication skills
- Proven ability to distill technical features into clear customer benefits
- Strong research and analytical abilities
- Working knowledge of SEO principles, keyword strategy, and e-commerce search optimization
Salary $90,000-$100,000
