Overview
Public Relations Specialist Jobs in New Delhi, Delhi, India at Fraganote
Title: Public Relations Specialist
Company: Fraganote
Location: New Delhi, Delhi, India
Job Title: Public Relations
Location: New Delhi
Key Responsibilities
- Develop and execute comprehensive PR strategies aligned with brand and business objectives.
- Draft, edit, and distribute high-quality press releases, media notes, and other communication materials.
- Build and maintain strong relationships with journalists, editors, influencers, and media agencies across print, digital, television, and online platforms.
- Secure meaningful media coverage through proactive pitching and relationship management.
- Plan and execute product launches, press conferences, media events, brand collaborations, and campaign activations.
- Coordinate with internal teams including Marketing, Brand, Social Media, and Leadership to ensure consistent messaging.
- Monitor media coverage, prepare coverage reports, and track PR campaign performance.
- Identify newsworthy opportunities and develop compelling story angles that enhance brand visibility.
- Stay updated on industry trends, competitor activity, and emerging media opportunities.
Requirements
- Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
- 3–5 years of relevant experience in Public Relations, Corporate Communications, or a PR agency.
- Proven experience in writing press releases, media pitches, and communication materials.
- Strong network of media contacts across print, digital, television, and online publications.
- Demonstrated experience in executing successful PR campaigns from planning to post-campaign reporting.
- Excellent verbal and written communication skills.
- Strong organizational and project management abilities with the capability to manage multiple campaigns simultaneously.
- Ability to work in a fast-paced, collaborative environment and meet tight deadlines.
- Excellent storytelling and content development skills.
- Strong negotiation and stakeholder management abilities.
- Experience working with consumer brands, lifestyle, beauty, fashion, FMCG, or D2C brands is an advantage.
- Creative mindset with the ability to identify newsworthy brand opportunities.
- Data-driven approach to measuring PR effectiveness and campaign success.
