Overview
Retail Analyst Jobs in California, United States at Envision Technology Solutions
Title: Retail Analyst
Company: Envision Technology Solutions
Location: California, United States
Retail media network Data Analyst
A Retail Media Network (RMN) Data Analyst optimizes retailer-owned ad platforms (e.g., Walmart Connect, Instacart) by analyzing campaign performance, shopper behavior, and ROI.
Key responsibilities include interpreting large datasets to provide actionable insights, calculating sales lift, managing reporting, and assisting in pricing/monetization strategies for brand partners.
Key Responsibilities
- Performance Analysis: Analyze ad campaign performance metrics (ROAS, CPC, CTR) to optimize revenue and efficiency.
- Data Interpretation: Leverage 1st-party data to identify shopper trends and create targeted audience segments.
- Reporting & Optimization: Create weekly/monthly dashboards, providing actionable recommendations to stakeholders on inventory and ad placement.
- ROI/Lift Measurement: Analyze sales lift and the impact of advertising on product sales within retailer platforms.
