Overview
Sales Manager – Sports Fashion (Headwear & Apparel) Jobs in Mexico City Metropolitan Area at New Era Cap
Title: Sales Manager – Sports Fashion (Headwear & Apparel)
Company: New Era Cap
Location: Mexico City Metropolitan Area
About Us
We are a fast-growing sports fashion brand blending performance, style, and cultural relevance across headwear and apparel. Through strong partnerships with leading sporting goods and lifestyle retailers, we are building a high-impact presence in Mexico.
Now, we’re looking for a true commercial shark to take the business to the next level.
Who We’re Looking For
We need a high-energy, highly proactive sales leader with deep experience in sporting goods, fashion or athletic retailers.
You must:
- Be obsessed with results.
- Be comfortable in daily retail hustle.
- Thrive in change.
- Love sports and understand the consumer.
- Push beyond targets — consistently.
- Lead from the front.
Position Summary
Based in Mexico City, the Sales Manager will own the commercial strategy and execution for the Mexican market. This role requires a hands-on leader who can both think strategically and execute relentlessly.
You will manage key sporting goods accounts, develop growth plans, secure premium in-store visibility, and drive sell-in and sell-out performance — while building and coaching a high-performing team.
Key Responsibilities
1. Commercial Strategy & Key Accounts
- Own and drive the commercial strategy for key sporting retailers.
- Build aggressive, data-backed business plans per account.
- Identify whitespace opportunities and unlock growth.
- Negotiate space, visibility, activations, and commercial terms.
- Lead quarterly business reviews with strong analytical insights.
2. Sales & Performance Ownership
- Deliver and exceed monthly and annual sell-in targets.
- Drive sell-out acceleration with clear action plans.
- Monitor KPIs: Sell-In, Sell-Out, Margin, Inventory Turnover, Market Share, Credit Balance.
- Ensure flawless execution on orders, deliveries, and launches.
- Partner with Marketing to maximize retail activations and seasonal campaigns.
3. Cross-Functional Leadership
- Act as commercial lead with Marketing, Product, and Supply Chain.
- Provide sharp input on pricing, inventory, and go-to-market strategy.
- Ensure product storytelling and execution excellence at retail.
4. Team Leadership
- Lead and coach 1 direct reports.
- Set clear KPIs and accountability standards.
- Develop a high-performance culture — proactive, fast, solutions-oriented.
- Drive ownership mentality across the team.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field.
- 5–7+ years of commercial experience in: Sporting goods, Sports fashion, Footwear, Athletic lifestyle brands
- Proven track record managing major retail accounts.
- Experience leading teams and driving measurable growth.
Core Competencies
- Hunter mentality with strategic vision.
- Highly proactive and hands-on.
- Resilient and adaptable to constant change.
- Strong negotiation skills.
- Data-driven decision maker.
- Excellent communicator in Spanish and English.
- Advanced Excel & PowerPoint.
- ERP experience (SAP or similar) preferred.
Travel
- National and occasional international travel required.
What We Offer
- Leadership role in a high-growth market.
- Entrepreneurial, fast-moving culture.
- Direct impact on brand expansion.
- Competitive compensation aligned with performance.
