Overview
Senior Account Executive – Fashion Division Jobs in New York, NY at FACTORY PR
Title: Senior Account Executive – Fashion Division
Company: FACTORY PR
Location: New York, NY
Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and ingenuity, deeply rooted in both current culture and our 20-year legacy. We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration. We’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, includingASOS, Rebag, Henry Rose, Dr. Dennis Gross, Ray-Ban, John Varvatos, IKEA and MCM.
Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!
SENIOR ACCOUNT EXECUTIVE – Fashion
Factory PR seeks aSenior Account Executivein its Fashion Division. The candidate should have a deep affinity for fashion and design, and be an avid consumer of media and popular culture. The position calls for an expert PR strategist, corporate communicator and client relationship expert. This position, which reports to the VP of Fashion, will coach and mentor a dynamic team including a coordinator and intern.
PRIMARY RESPONSIBILITIES
Secure strategic press coverage – including feature stores, news announcements, brand and Executive profiles, and product placement in top national & regional
Liaise with clients and manage the daily client relationship across key corporate fashion accounts
Develop relevant brand assets used to secure coverage, including pitches and press kits
Maintain strong relationships and actively network with key fashion & commerce editors, stylists and influencers
Create innovative seasonal strategies for large national and global brands
Conceptualize and assist in execution of special events and activations
Accompany clients and editors on domestic and international press trips
Be apart of the professional development and mentorship junior team members
REQUIREMENTS
Minimum 4-years fashion PR AGENCY experience
Experience working with corporate clients a MUST
Organizational skills, attention to detail and follow up must be exemplary
Superior knowledge of fashion/consumer/retail media practices, as well as a phenomenal track record of garnering top-tier coverage
Deep understanding of fashion & retail trends and market
Experience with event planning with big brand/big budget a plus
Experience with supervision/mentoring
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
High level of interest and proficiency in new media landscape including pitching conferences and podcasts
Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
COMPENSATION & BENEFITS
CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and th…
