Overview
Senior Brand & Digital Marketing Manager Jobs in New York, NY at SBH Fashion
Title: Senior Brand & Digital Marketing Manager
Company: SBH Fashion
Location: New York, NY
The ideal candidate will have a passion for crafting compelling brand narratives, content campaigns, partnerships, collaborations and executing digital campaigns that drive engagement and conversions. This role requires a blend of strategic thinking, effective marketing program mapping, endless creativity, and analytical skills to effectively position our brand in the market and drive measurable results.
Essential Duties and Responsibilities:
Develop and execute comprehensive brand marketing strategies to enhance brand awareness, customer experience, equity, and loyalty.
Define brand positioning, messaging, and voice across all channels to ensure consistency and alignment with company values and objectives.
Oversee digital teams and content requirements across portfolio brands, either owning the strategy or supporting other brand teams, providing support and guidance.
Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring top brand campaign programs, brand experience and integrity across all touchpoints.
Source dynamic seasonal brand collaborations, partnerships, events and more to drive brand awareness, support for key categories, retail partners and more
Maintain relationships with key opinion leaders, talent, and drive brand conversations across industries, create new opportunities.
Lead the creation of compelling content, including copy, visuals, and multimedia assets, that resonate with target audiences and reinforce brand identity.
Oversee influencer marketing campaigns, either owning programs or advising, based on brand needs.
Oversee PR agencies and initiatives led by global teams and partners.
Oversee the planning and optimization of digital marketing campaigns across various channels, including but not limited to ecommerce sites, and social media.
Manage digital brand activations, including product launches, influencer collaborations, and experiential campaigns tailored to target demographics.
Partner on event activations and brand moments across the portfolio of brands
Stay informed about industry trends, emerging technologies, and best practices in brand and digital marketing, and incorporate innovative strategies to drive continuous improvement.
Mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and maximize team performance.
Requirements:
Proven experience 5 -7 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns.
Strong understanding of brand development principles, including brand positioning, messaging, and identity design.
In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance.
Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics.
Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
Proficiency in marketing analytics tools, content management systems, and project management software.
Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
Must have VIP Relations contacts (influencer + celeb) and Media Contacts (print, online, broadcast, podcasts, etc.)
Proven event / activations experience (ideation, planning, execution)
Proficient with Microsoft Office such as Word, Excel, and Powerpoint.
Travel Required
Salary $115,000-$125,000
