Overview
Senior Communications Manager Jobs in Seoul, South Korea at Berluti
Title: Senior Communications Manager
Company: Berluti
Location: Seoul, South Korea
About Berluti:
Berluti, only masculine House of the LVMH Group, was established in Paris in 1895 by Italian-born Alessandro Berluti. Beginning with bespoke footwear and built by four generations of bootmaker, the Maison today offers a complete, head-to-toe wardrobe for modern men, spanning ready-to-wear, shoes, leather goods, accessories and exceptional objects. With over 60 stores worldwide plus a unique bespoke service available through its workshops on Rue Marbeuf and Rue de Sèvres in Paris, Berluti celebrates craftsmanship, timeless know how and state of the art technique.
About the Role:
We have a solid presence in Korea with an ambitious plan to continue to invest and thrive further in the market. We are seeking a seasoned communications professional who will be a key pillar in our team, dedicated to further accelerating brand desirability among Korean customers.
As our Senior Communications Manager for Korea, you will be pivotal in leading and implementing integrated communication strategies. You will lead a small dedicated team and report to both the Market General Manager and the Regional Communications Head, ensuring a dual alignment with local market needs and regional strategies. Your primary goal will be to significantly increase brand awareness, strengthen the Maison’s desirability, and support new client recruitment in Korea. You will ensure these efforts align seamlessly with our Global guidelines and in close collaboration with our Regional Communications team. This role is crucial for correctly positioning Berluti across all PR, brand ambassador activities, media, digital, and social platforms, while also developing locally relevant initiatives that amplify our global direction and significantly enhance the Maison’s visibility and relevance within the dynamic Korean market.
Responsibilities:
- Work closely with the Regional Communications team to align on priorities and develop effective Communications, PR, media, and brand activation strategies in line with Global guidelines, inclusive of clear budget planning and management.
- Lead brand ambassador management, including coordination with their agencies, and cultivate strong relationships with celebrities, Key Opinion Leaders (KOLs), stylists, editors, and other key influencers to maximize relevant brand exposure and desirability.
- Plan and effectively implement local PR activities and branding events in Korea, while providing support for selected regional or global brand activations as required.
- Supervise the PR agency across various functions, including pitching, media relations, local press materials, Product Placement (PPL) opportunities, celebrity and stylist requests, editorial coordination, press rack management, media enquiries, and qualitative/quantitative coverage reporting.
- Collaborate with the media agency to define and implement the overall media strategy, encompassing social advertising, Naver SEM/SEO, and other paid media initiatives, ensuring efficient budget allocation and performance follow-up.
- Ensure the effective development and implementation of our local digital and social media strategy, covering platforms like Instagram, YouTube, and Korea-specific local social platforms such as Kakao Channel/Page, all in line with global brand direction and local market relevance.
- Identify suitable personalities, celebrities, and creators for product placement, gifting, and partnership opportunities that enhance the Maison’s visibility and desirability among the right target audiences.
- Identify local marketing and brand-building opportunities, including partnerships, sponsorships, and joint initiatives that support awareness, desirability, and business impact.
- Prepare and consolidate various reports, including PR reports, media performance reports, and budget follow-up, providing actionable insights for local management and regional stakeholders.
- Coordinate Communications-related trainings and ensure strong cross-functional alignment with CRM, VM, and Merchandising teams to deliver consistent Maison messaging and client-facing execution.
- Support additional projects and ad-hoc duties as assigned.
Qualifications:
- Education/Professional Qualification: Degree Holder.
- Experience: Over 10 years of experience in Marketing Communications, preferably within the fashion luxury retail industry.
- Language: Fluent in both spoken and written Korean and English.
Required Skills:
- Strong communication and interpersonal skills.
- Ability to manage multiple projects simultaneously.
- Proficiency in digital and social media strategies.
- Demonstrated leadership ability, with experience managing or mentoring a small team.
Preferred Skills:
- Extensive experience in the fashion luxury retail industry.
- Strong established relationships with media and influencers.
Join Us:
If you are a visionary communications leader eager to contribute to the growth and success of a unique LVMH Maison in the vibrant Korean market, we invite you to apply and become a part of the Berluti legacy.
