Overview
Senior Demand Planner Jobs in New York City Metropolitan Area at Kulfi
Title: Senior Demand Planner
Company: Kulfi
Location: New York City Metropolitan Area
SENIOR DEMAND PLANNER
Location: Remote – U.S. or Hybrid – New York City
Pay Range: $140,000 – $160,000 + Bonus
Level: Senior Manager or Director, based on experience
ABOUT THE ROLE
The Senior Demand Planner serves as the analytical engine of our monthly S&OP process. As we scale, the need for a structured, cadenced, and accurate demand planning function has never been greater. Supporting a fast-scaling omnichannel color cosmetics brand across DTC and leading global retailers, this role will own the end-to-end demand planning process, building and refining forecasts through cross-functional partnership and presenting monthly recommendations that drive inventory, purchasing, cash flow, and channel allocation decisions.
This is a highly visible, cross-functional role that sits at the intersection of Sales, Marketing, Finance, Operations, and key retail partners. The ideal candidate is both rigorous and commercially minded, someone who can translate sell-through trends and marketing calendars into a single, trusted forecast the entire company can plan around. This role reports to the Senior Director of Operations.
WHAT YOU’LL DO
Demand Planning Ownership
- Own and maintain the monthly bottoms-up unit demand plan across all channels: DTC (Shopify, TikTok Shop U.S./U.K.), Sephora U.S./Canada, Space NK U.K. and more as we expand.
- Analyze market signals and insights gathered through cross-functional stakeholder meetings and translate that information into actionable forecasting models in Excel and Google Sheets.
- Build and continuously refine the forecasting model to incorporate sell-through actuals, promotional lifts, launch sizing, seasonal patterns, channel-specific trends and viral/social-driven demand spikes (TikTok trend cycles, creator activations).
- Maintain a rolling 18-month+ weekly demand horizon to support PO timing and supply planning.
- Track forecast KPIs (MAPE/bias by franchise, channel, SKU); identify variances and drive improvements.
- Ensure the demand plan and financial model are aligned across internal and external partners.
S&OP Process
- Own the monthly S&OP cadence: prepare materials, coordinate cross-functional inputs, facilitate reviews, and document outcomes.
- Manage the weekly cadence to actualize sell-through and sell-in data and incorporate new launches, promotions, and animations.
- Translate demand plan outputs into clear supply recommendations (including safety stock strategy on hero/trending SKUs, and reorder point adjustments) in partnership.
- Flag emerging trend/viral signals to give Operations lead time for expedited replenishment or supplier capacity adjustments.
Cross-Functional Collaboration
- Partner with Sales and Marketing to align the demand plan with promotional calendars, launch events, and influencer activations.
- Serve as the demand planning counterpart to retail customer planners at Sephora and Space NK.
- Collaborate with Product Development on new launch sizing and support Finance with mid to long-term business planning.
Systems and Reporting
- Maintain the demand planning file as the single source of truth.
- Build and publish a monthly dashboard covering forecast accuracy, inventory health, weeks of supply, and channel sell-through trends.
- Support ERP and demand planning system implementation as the business scales.
- Build and maintain SOPs for the demand planning and S&OP process.
WHO YOU ARE
- 6+ years leading omnichannel demand planning in the beauty or fashion industry.
- Proven success leading the S&OP cycle and IBP process with deep knowledge of supply chain, inventory management, and demand planning.
- Obsessed with forecast accuracy and continuous improvement.
- A commercially minded, master communicator with strong cross-functional collaboration skills.
- Advanced knowledge in omnichannel forecasting across DTC, marketplace, and retail replenishment.
- Experience using ERP-integrated platforms such as SAP, Oracle, NetSuite, and Fulfil.io.
- Thrive in a fast-paced, entrepreneurial environment using Apple and Google.
- Bonus points for color cosmetics experience.
WHO WE ARE
Kulfi is a color cosmetics brand redefining what bold, joyful beauty looks like today. Inspired by South Asian culture and created for everyone, we design high-performance, easy-to-use products that celebrate individuality, self-expression, and color without compromise. Founded by a team deeply rooted in product and community, Kulfi has grown into a scaling omnichannel brand with a strong presence across DTC and leading global retailers including Sephora and Space NK.
OUR BENEFITS
Health: Medical, Dental & Vision
Financial: Life Insurance | Health FSA | Commuter | 401(k) with match | Annual Performance Bonus
Wellness: PTO, Sick, Holiday & Wellness Reimbursement
