Overview
Senior Designer, Promo Jobs in New York, NY at Sol de Janeiro
Title: Senior Designer, Promo
Company: Sol de Janeiro
Location: New York, NY
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.
Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Germany supporting the expansion across the globe.
The position will report to theSenior Art Director, Promo.Role OverviewThis role is responsible for furthering the development of 360 Campaigns across the category– taking work from concept to final execution under the leadership of the SAD/ACD/CD within the category. This individual will partner closely with the entire category team and will translate marketing objectives into design layouts and go-to-market digital assets. They’ll work closely with the SAD/ACD/CD to oversee retouching and editing across the campaign, ensuring it’s cohesive and best in class. This individual will deliver full funnel 360 GTM campaigns– collaborating with category design teams and cross-functioanlly with category counterparts in copy, marketing and VM.
This individual must be a strong self-starter with a multi-disciplinary portfolio that shows experience incommercial design executions across multiple touch points; photo art direction, digital, print, packaging, in-store, etc.They must have a keen understanding of the importance of messaging hierarchies– able to partner with copy to ensure the CX across copy and design is clear and cohesive across channels. This person is eager to pitch in on collaborative big-picture thinking, but is currently an executional master who finds satisfaction in excuting work to highest caliber.
Sol de Janeiro firmly believes that a positive work culture makes all the difference. The celebration of every body that we promote to our consumers, we also promote in our offices. We are collaborative team players who know that individual growth is just as important as company growth. We lead with kindness and with respect. We set goals to elevate our individual performance within the company AND we lead to nurture growth in our direct reports and cross-functional partners.
Overall Responsibilities:
Generate clear visual ideas and concepts in tandem with the catgory leads and SAD/ACD.
Stay on top of all visual trends and maintain best practices – both for the industry and by touchpoint to meet audiences where they are and to develop breakthru creative within the category.
Concept, execute, and deliver 360 assets (animates and static) for e-commerce websites, product graphics, social media content, paid media, email campaigns, and email templates. Ensure assets satisfy campaign objectives and tone, highlight product efficacy, brand-DNA and storytelling.
Oversee post-production selects, and image retouching. Help set usage standards so all creative is brought to market as intended.
Collaborate with teammates while overseeing all details of the 360 campaign in partnership with the category mangers in both copy and marketing. Ensure brand design standards are upheld, style guide is adhered to and that all layout problems are s…
