Overview
Senior Director of Marketing Jobs in Hong Kong SAR at 2-TIMES
Title: Senior Director of Marketing
Company: 2-TIMES
Location: Hong Kong SAR
** This role is Hong Kong or Singapore-based, Please only apply if you intend on relocating **
For this leadership role, we’re looking for an aesthetically aligned and data-centric individual who’s responsible for managing various marketing programs (email, social & chat commerce) in connection with both 2-TIMES’ luxury private client-focused e-commerce platform, and its strategic brand partners for localized global events – with an aim to driving engagement and accelerating sales revenue for the group.
The successful candidate will work alongside both design and creative directors to ensure the quality and tone of all content and communications complies with 2-TIMES’ cross-border brand standards, producing flawlessly executed marketing campaigns in collaboration with acquisition, retention and partnerships teams, in addition to leading the development and implementation of e-marketing strategies and tactics, management of the group’s custom CRM system, and maintenance/upkeep of segmented client lists and associated databases.
Your skills and experience
• Considerable knowledge of the International luxury fashion, beauty, and fine art industries; likeminded sense of positioning is critical
• 10+ years experience in the ideation and delivery of email, social & chat marketing campaigns, with a focus on UX, content management, typography and design principles
• Bachelor’s degree in business and/or marketing — MBA an asset
• Mastery of omnichannel (online to offline) digital performance marketing – informed and optimised by insights from data analytics; extracting learnings to inform decision making
• Expertise identifying and proposing new monetization opportunities for partner-featured content
• Proven ability to develop innovative client-focused initiatives that have produced successful results when measured against business objectives (examples of your work will be requested in first-round interviews)
• Equanimity to question, evaluate, and communicate ideas clearly and concisely; coupled with excellent time management skills, and the ability to balance & prioritise multiple projects
Must-haves
• Native fluency in English. Professional-level Cantonese & Mandarin highly regarded
• Proficiency using Sanity or Contentful CMS’s
• Expert knowledge of MailChimp/Mandrill Web Apps
• Demonstrated understanding of targeted social/chat channels and private shopping groups, including WeChat, KakaoTalk, Line, WhatsApp, etc.
• Advanced analytics experience, using tools counting Crazy Egg, HotJar, Segment, Heap, and Chartbeat
2-TIMES will not enter into any commercial undertakings with recruiters or agencies.
