Overview
Senior Manager, Partnerships & PR Jobs in Miami, FL at Pura Vida Miami
Title: Senior Manager, Partnerships & PR
Company: Pura Vida Miami
Location: Miami, FL
We are a lifestyle brand!
We are on a mission to provide the world with simple, wholesome food and beverage items
that fit today's lifestyle, offering an intimate – yet fast and consistent – experience to our
customers.
We love and take pride in what we do, and we currently offer an exciting opportunity to join a
thriving and ever-growing brand in this industry.
OVERVIEW:
We are seeking a Senior Manager of Partnerships & PR to lead and scale our brand’s external
presence, cultural relevance, and strategic collaborations.
You will be responsible for shaping how the brand shows up in the world—through earned
media, brand partnerships, cultural moments, and storytelling that drives both awareness
and revenue.
This is a highly visible, cross-functional role for someone who can operate at both a strategic
level (vision, positioning, deal-making) and an executional level (campaign rollout, press
relationships, partnerships).
RESPONSIBILITIES:
● Partnership Strategy & Execution
o Identify, structure, and execute high-impact brand partnerships (wellness,
beauty, fashion, hospitality, fitness, luxury, etc.)
o Build a best-in-class partnerships pipeline aligned with brand and revenue
goals
o Lead negotiations and deal structuring (co-branded products, events,
integrations, retail, etc.)
o Own end-to-end execution: concept → launch → amplification → ROI analysis
o Partner with internal teams (culinary, design, operations) to bring
collaborations to life
● Public Relations & Brand Storytelling
o Develop and lead the PR strategy across local and national markets
o Build and manage relationships with top-tier media, editors, and tastemakers
o Drive press coverage across food, lifestyle, wellness, and business publications
o Craft compelling narratives around:
▪ New store openings
▪ Product launches
▪ Brand milestones
▪ Founder storytelling
o Own crisis communications and brand reputation management when needed
● Cultural Relevance & Brand Positioning
o Ensure Pura Vida Miami is at the center of conversation in key markets
o Identify emerging trends, talent, and cultural moments to plug into
o Collaborate with influencer/social teams to amplify partnerships + PR moments
o Elevate brand perception to a premium, aspirational, yet accessible lifestyle
brand
● Events & Experiential
o Concept and execute high-impact events (launches, dinners, brand activations)
o Create experiences that generate earned media + social amplification
o Build a repeatable playbook for scalable event strategy across markets
● Performance & ROI
o Define success metrics across PR + partnerships (reach, impressions, traffic,
revenue)
o Track and report on campaign performance and brand impact
o Continuously optimize partnership mix for brand + business outcomes
REQUIREMENTS:
● 6–10+ years experience in partnerships, PR, brand marketing, or agency background
● Deep network across media, influencers, and brand partners
● Proven track record of executing high-impact collaborations or campaigns
● Strong storyteller with an instinct for what makes a brand culturally relevant
● Highly organized operator who can manage multiple initiatives simultaneously
● Entrepreneurial mindset—you move fast, think big, and figure things out
● Passion for health, wellness, food, and lifestyle brands
PREFERRED QUALIFICATIONS:
● Experience scaling partnerships/PR for a high-growth consumer brand
● Strong relationships with top-tier press (NYTimes, Vogue, WSJ, etc.)
● Experience launching co-branded products or national campaigns
● Ability to bridge brand + revenue (not just awareness)
● A point of view. You don’t just execute, you shape the brand
BENEFITS:
● Health & Wellness – Medical, Dental & Vision
● PTO
● Discounted Meals
● Growth Opportunities
● 401(k) Plan with Company Match
The general nature and level of work being performed by persons assigned to this job
classification are contained in this job description. This job description should not be
construed as an exhaustive list of all responsibilities, essential job functions, duties, skills
required and other job requirements of personnel in this role. All employees may be required
to perform duties outside of their normal responsibilities from time to time as needed.
Management reserves the right to assign or reassign duties and responsibilities to the job at
any time.
Pura Vida Miami is proud to be an equal opportunity employer. We are committed to creating
a workplace where diversity is celebrated and everyone feels welcome, regardless of race,
color, religion, national origin, age, sex, sexual orientation, gender identity or expression,
disability, veteran status, or any other legally protected characteristic. We believe that
building a team with diverse perspectives and experiences makes us stronger, more creative,
and more connected to the communities we serve.
Agency Disclaimer
We’ve got this covered! At Pura Vida Miami, our Talent Acquisition team leads all hiring efforts
internally. We do not accept unsolicited resumes from agencies, we mean it. Any resumes
sent our way without a signed agreement in place (including those sent directly to our team
or hiring managers) will be considered property of Pura Vida Miami and we won’t be
responsible for any fees. If you’re interested in partnering with us, reach out to our Talent
team first. We’re happy to connect the right way!
