Overview
Senior Marketing & Communication Executive (Watch & Jewelry) Jobs in Hanoi Capital Region at TAM SƠN INTERNATIONAL JSC
Title: Senior Marketing & Communication Executive (Watch & Jewelry)
Company: TAM SƠN INTERNATIONAL JSC
Location: Hanoi Capital Region
POSITION PURPOSE
Senior Marketing & Communication Executive is responsible for the execution activities of a wide range of projects.
In detail, Senior Marketing & Communication Executive will support Manager and Lead in communication tasks implementation, focusing on events to clients and influence, along with social media planning & reporting.
SCOPE OF WORK/ RESPONSIBILITIES
Build & implement communication strategy
- Plan and implement 360° Marketing Communications campaigns (online & offline) to increase brand awareness and drive sales
- Propose creative communication ideas suitable for the characteristics of the luxury industry (luxury positioning, storytelling)
Brand & content management
- Ensure consistency in visuals, messaging, and brand standards across all touchpoints (boutique, digital, social, PR, event)
- Develop communication content (copywriting, concept, key visual direction) suitable for each campaign and each customer segment
- Control the quality of communication materials (POSM, digital assets, press materials…)
Customer management & client engagement
- Coordinate with the CRM / boutique team to build clienteling activities, VIP engagement, and enhance customer experience
- Support the implementation of customer care, loyalty, and in-store activation programs
- Deeply understand customer behavior and insights in the luxury segment
Event organization & activation
- Plan and implement brand events: product launch, private event, VIP event, retail activation
- Work with agencies, KOLs, media, and partners to ensure high-quality execution and a premium event image
- Manage budget, timeline, and items related to event execution
Digital & media channel management
- Coordinate the implementation of digital marketing activities: social media, website, CRM, email marketing
- Monitor campaign performance and optimize content and messaging by platform
- Coordinate with PR and media to ensure brand coverage and brand image
Analysis & reporting
- Track and evaluate marketing campaign performance based on KPIs (traffic, engagement, conversion)
- Prepare periodic reports and provide recommendations to improve communication
- Monitor market trends, competitor activities, and luxury industry insights
PERSON SPECIFICATIONS
Core Competencies
- Strong understanding of overall IMC and multi-channel campaign execution
- High sense of responsibility, strong attention to detail, and high execution standard
- Ability to work in a high-pressure environment with strict requirements for brand image
Skills
- Project management skills, working with multiple stakeholders and agencies
- Content creation capability, storytelling, and brand thinking
- Data analysis skills and campaign performance evaluation
- Strong communication and presentation skills (English & Vietnamese)
Knowledge & Qualification
- Minimum 5 years of experience in marketing and communications, with preference in luxury retail (watches, jewelry, high-end fashion) or Premium hospitality/ lifestyle
- Bachelor’s degree in Marketing, Communications, Business, or equivalent
*Only shortlisted candidates will be contacted*
