Overview
Senior Merchandising Manager, Asia Pacific Jobs in Hong Kong SAR at CHANEL
Title: Senior Merchandising Manager, Asia Pacific
Company: CHANEL
Location: Hong Kong SAR
Job Mission:
CHANEL’s long term objective is to grow qualitatively, building the long-term value of the brand for customers of today and tomorrow. The Senior Merchandising Manager will :
Lead the strategy & Execution plan in Asia Pacific
Develop strong knowledge of APAC clients through previous experience, detailed analysis of the business and strong interactions with the Markets to influence product strategy
Build assortment recommendations, ensure all the merchandising operations are well executed and find new ways to improve them (from the buys of the right assortment for each boutique to the collection launch, distribution, etc) in strong collaboration with other departments such as Retail, Style Expertise, Visual Merchandising, Marketing, Press, etc. (360 degrees action plan)
Be the voice of Asia with Global product counterpart.
Key Responsibilities:
STRATEGY & EXECUTION PLAN FOR APAC:
Evaluate potential business model, define and deploy implementation roadmap to further build Brand Image, Desirability and Vitality.
Innovate and find new levers in the 360 degrees development plan. Collaborate with all teams to implement successful execution & action plans.
BUSINESS MANAGEMENT:
Support merchandising planning, markets & global team to maximize the stock opportunities
Monitoring of the implementation of the product strategy
COLLECTION ASSORTMENT & BUYING RECOMMENDATIONS FOR APAC MARKETS:
Prepare Pre-buys (OTB/Sales Analysis/Pre-Buy & Sell Thru reports)
Lead Buys in the showroom (6 times a year) working collaboratively with Style Expertise, Visual Merchandising, Retail, Press, etc.
Lead Post-buys for Markets (Sharing, Deep Listening, Convincing, Open Minded)
Be responsible for the full assortment, order follow up
COLLABORATION WITH OTHER STAKE HOLDERS:
Define and implement relevant Merchandising KPIs
Collaborate with VM to optimize product store display and attractiveness thanks to the right assortment provided to each boutique
Ensure relevant assortment for each events / marketing activities in boutiques
Collaborate with Training team on the improvement of product knowledge among the staff (active participation to trainings, business knowledge sharing, etc.)
Collaborate with Style Expertise to support Chanel allure & total look approach
BUSINESS INTELLIGENCE BY MARKET:
Provide relevant merchandising business reports (trends, new products, customers’ habits, product marketing activities, pricing, etc.) to Local, Regional and Global partners.
Review business reports for markets, to help them better understand trends, needs and product specificities (quantitative and qualitative side)
Share regular and actionable findings with Markets to define action plans
Follow the KPIs (Sales, SOH, Sell Thru) in alignment with Market objectives
Define Market ad-hoc needs on business analysis, feedback to Merchandising team
Carry out regular market research and competitor analysis, getting insights from the market team, the regional & global teams, etc.
TEAM & RELATIONSHIP MANAGEMENT:
Lead & coach team in managing the product and merchandising analysis, developing knowledge and sharing expertise with partners (product, trends, style and systems).
Ensure a solid & mutual trust working relationship with all key stakeholders including Global / Regional / Markets
Instill in …
