Overview
Senior PR Manager Jobs in Shanghai, Shanghai, China at lululemon
Title: Senior PR Manager
Company: lululemon
Location: Shanghai, Shanghai, China
Requirements
Description & Requirements
Job Summary:
We are looking for a Senior PR Manager to lead Talent Relations, Product Comms and Team Operations. This position will be based in Shanghai, China, and reports to the PR Director. Through cross functional collaboration, this role is critical to drive cultural relevance and national reach for the brand, support the sustainable growth of our business through impactful product storytelling, as well as foster stronger relations with external stakeholders, including brand ambassadors, athletes, celebrities, and media, etc.
Core Accountabilities
Talent Relations
Act as the key contact window of celebrity and athlete liaison and outreach Manage China Brand Ambassador roster, including shooting, event, interview and more
Work closely with Global Sports Marketing team to lead high-profile global
Ambassador in-market activation and coordination
Explore collaboration opportunities with entertainment IPs to drive buzz
Product Comms
Develop and execute product comms strategies for lululemon in China
Lead product-focused campaigns and create always-on product comms drumbeat
Curate compelling product pitch and asset pack timed to culture moments, trends, and brand/product roadmap
Create meaningful connections with key fashion, lifestyle, sports, trend and mass media to secure product placements
Build authentic relations with talent to secure product exposure through seeding efforts
Team Operations
Oversee agency to manage PR sample room
Lead earned media analytics to provide insights for PR strategies
Reporting, planning, budgeting and others
Qualifications
10+ years of dynamic experience in PR; fashion or retail experience is preferred
Have a keen understanding of the media and social landscapes in China
Solid experience in managing celebrity and athlete relationships
Track records of PR campaigns and product comms
Exceptional written and verbal communication skills in Mandarin and English
Constant and curious learner; always looking at new ways to innovate in this space
Very strong attention to detail
Strong advisory and collaboration skills
Bachelor’s degree or above
Our “Must Haves”
Proven work ethic with utmost integrity
Desire to excel and succeed
Actively live and breathe the lululemon culture and lifestyle
Self-awareness, with a desire for constant self-improvement (goal-oriented)
Entrepreneurial spirit
Winning through others
Self-motivated, passionate, empathetic, approachable
Outgoing, energetic, upbeat, and fun!
