Overview
Senior, Product Line Manager, Jack Purcell / Sportstyle (Global) – Converse Jobs in Shanghai, China at Converse
Title: Senior, Product Line Manager, Jack Purcell / Sportstyle (Global) – Converse
Company: Converse
Location: Shanghai, China
ABOUT CONVERSE
Converse is one of the world’s most iconic footwear brands. Born in sport and adopted by culture, we exist to inspire self-expression and champion the daring spirit of youth. We seek people who are curious, creative, and driven to push boundaries while making an impact through product, culture, and community.
ABOUT OUR TEAM
The Product Creation team operates with a one-team mindset across Trend & Expression, Footwear Design, Product Management, Product Development, and Business Operations. Together, we create innovative products that connect with consumers around the world and advance Converse’s commitment to creativity, culture, and youth expression.
WHO WE ARE LOOKING FOR
We are looking for a strategic, consumer-obsessed, and results-oriented Senior Product Line Manager to lead product creation and help shape the long-term strategy for the Jack Purcell franchise across Global and Close-to-Market initiatives. In this role, you will influence the future of one of Converse’s most iconic franchises and beyond by translating consumer insights, cultural trends, and business opportunities into compelling product strategies and assortments.
You bring a strong product point of view, deep understanding of footwear creation, and a sharp pulse on evolving consumer, style, and cultural trends. You know how to turn insights into focused product strategies, clear seasonal briefs, and assortments that create consumer impact and deliver business results.
You are authentic, curious, and courageous, energized by the unknown and driven by purpose. You thrive in a collaborative environment, value diverse perspectives, and lead projects with integrity, transparency, and empathy. You actively foster inclusion and trust, and you are committed to growing yourself while positively influencing those around you.
WHAT YOU WILL WORK ON
Product Line Strategy & Planning
• Develop and execute seasonal product briefs aligned with the Global Jack Purcell franchise vision and marketplace-specific opportunities for Greater China Close-to-Market initiatives.
• Influence multi-season franchise strategy by balancing long-term franchise growth with near-term consumer and marketplace opportunities.
• Lead the product creation process from concept through commercialization, ensuring strong consumer relevance, clear product intent, and measurable business impact.
• Partner closely with Design, Merchandising, and Product Development to deliver compelling, trend-right assortments with a clear point of view.
Consumer & Market Insights
• Leverage consumer insights, market trends, sell-in / sell-through data, and marketplace feedback to inform product decisions.
• Monitor competitive activity and identify opportunities to drive innovation, differentiation, and franchise momentum.
Cross-Functional Leadership
• Partner with Global and Geo stakeholders to ensure franchise strategies are both globally consistent and responsive to relevant marketplace opportunities.
• Influence and guide internal stakeholders through clear communication, compelling storytelling, and strong strategic thinking.
WHO YOU WILL WORK WITH
This role sits within the Global Product & Design organization and partners closely with Global and Geo teams across Product Management, Merchandising, Design, Development, Brand Marketing, and Marketplace functions.
WHAT YOU BRING
• Bachelor’s degree in Business, Marketing, Fashion, Merchandising, or a related field.
• 5+ years of experience in footwear product management, merchandising, product creation, or category strategy.
• Proven ability to translate consumer insights into innovative, commercially successful product solutions.
• Deep understanding of footwear creation, franchise management, product storytelling, and trend forecasting.
• Exceptional product eye with strong style sensibility and attention to cultural relevance.
• Strong analytical skills, commercial acumen, and ability to make clear recommendations using data and marketplace input.
• Excellent communication, collaboration, and leadership capabilities, including presentation development and storytelling.
• Proven ability to influence cross-functional teams within a global organization.
• International experience and/or a global mindset is highly welcomed, with the ability to work effectively across cultures, geographies, and diverse consumer contexts.
• Passion for sport, culture, innovation, and the Converse brand.
• Impeccable attention to detail with the ability to manage timelines, deliverables, and multiple seasonal priorities.
• Ability to travel domestically and internationally as business needs require.
