Overview
Senior Social Media Manager Jobs in New York, NY at Tarte Cosmetics
Title: Senior Social Media Manager
Company: Tarte Cosmetics
Location: New York, NY
Senior Social Media Manager
Tarte Cosmetics is seeking astrategic and innovative Senior Social Media Managerto lead our organic social media strategy and execution. This role will be responsible for developing high-impact social campaigns, driving engagement, and growing brand awareness across all social platforms. The ideal candidate is a creative visionary with a deep understanding of social trends, analytics, and content performance. Reporting to the VP of Brand Marketing, the Senior Social Media Manager will oversee the day-to-day management of social platforms, lead a team, and collaborate cross-functionally to execute best-in-class digital storytelling.
Responsibilities:
Lead the development and execution of Tarte’s social media strategyto drive engagement, brand love, and business growth across all organic platforms
Oversee the planning, creation, and execution of theweekly and monthly social content calendar, ensuring alignment with brand objectives and product launches
Drive thecontent strategy, partnering with the creative team, internal content creators, and video production to developcompelling, high-performing social-first content
Ownsocial reporting and analytics, identifying key insights, monitoring performance, and optimizing strategy based on data-driven decision-making
Leadsocial listening and trend forecastingto ensure Tarte remains at the forefront of digital innovation
Develop and implement arobust influencer and creator collaboration strategy, working closely with the Influencer Marketing team to maximize brand exposure and authenticity
Brand partnerships:proactively outreach for social partnerships and collaborations with brands,
Manage and mentor the Social Media Coordinators, overseeing posting schedules, content approvals, and best practices for engagement
Partner closely with cross-functional teams (Digital Marketing, eCommerce, Retail Marketing, and Product Development) to ensure seamless integration of social initiatives
Spearheadplatform expansion strategies, identifying new channels and engagement opportunities to grow Tarte’s digital footprint
Ensure brand voice and messaging remain consistent and resonate with our target audience across all platforms
Stay ahead of industry trends, platform updates, and competitive insights to continuouslyelevate Tarte’s social media presence
Requirements:
7+ years of experience in social media marketing, preferably in beauty, fashion, or lifestyle industries
Proven track record ofdeveloping and executing successful social campaignsthat drive engagement, community growth, and brand awareness
Strong leadership and team management skills, with the ability to mentor and develop junior team members
Deep understanding ofsocial media analytics, platform algorithms, and content performance metrics
Ability tocollaborate cross-functionallyand align social strategies with broader business goals
Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
Excellent communication, storytelling, and copywriting skills
Experience withcontent creation, video editing, and emerging social platforms
Passion for beauty, digital marketing, and the ever-evolving social landscape
Our Perks:
Salary range: $110-130K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
Medical, dental, vision, 401K plan & access to health & wellness programs
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