Overview

Senior Style Advisor Jobs in Boston, MA at Varley

Title: Senior Style Advisor

Company: Varley

Location: Boston, MA

Senior Style Advisor – Varley

Location: Newbury Street, Boston

Department: Retail

Reporting to: Service & Selling Manager / Assistant Store Manager / Store Manager

Who We A

reVarley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New Yor

k.
We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatili

ty.
Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we. Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one anot

her.
Role

OverThe Senior Style Advisor (SSA) is a brand ambassador and keyholder, responsible for delivering exceptional customer experiences, mentoring colleagues, supporting the store team, and driving commercial perform

ance.SSA responsibilities include building and maintaining a loyal customer base, implementing Varley’s service ceremony, supporting operational excellence, and collaborating with management on store initiatives. The SSA works closely with the Service & Selling Manager to ensure the shop floor consistently delivers the Varley customer experi

ence.
Customer & Brand Expe

  • rienceAct as a visible ambassador for Varley, cultivating trust, community, and exceptional se
  • rvice.Build long-term relationships with new and existing customers to grow loyalty and repeat bus
  • iness.Lead by example in delivering the Varley service ceremony in all customer interac
  • tions.Provide styling advice, create outfits, and offer personalized guidance to exceed customer expecta
  • tions.Support retail events, VIP appointments, and in-store experi
  • ences.Gather and share customer feedback to inform service improvements and celebrate successes, including insights reflected through customer feedback systems such as Surv
  • icate.Encourage and collect positive customer feedback relating to both personal interactions and the service delivered by the wider Style Advisor
  • team.Utilize digital tools (CRM, email, omnichannel platforms) to enhance customer relationships and engag

ement.
People &am

  • p; LeadLead by example on the shop floor, modelling professional standards, Varley behaviours, and styling conf
  • idence.Act as a role model for the team, fostering a positive and supportive environment that inspires collaboration, confidence, proactivity, and excellence in s
  • ervice.Mentor and support junior Style Advisors and new team members in customer engagement, product knowledge, and service exce
  • llence.Actively share insights and feedback from customer interactions with the store leadershi
  • p team.Contribute to a collaborative, motivated store culture where open communication, teamwork, and knowledge sharing are enco

uraged.
Commercial & Selling Le

  • adershipDrive sales and KPIs through personalized customer interactions, upselling, and maintaining a loyal custom
  • er base.Champion clienteling activities via CRM platforms, supporting personalized service and eng
  • agement.Provide styling expertise and product knowledge to support the team in delivering strong sales perf
  • ormance.Identify opportunities to increase conversion, average transaction value, and customer re
  • tention.Stay informed on product launches, seasonal collections, and market trends, sharing insights with t

he team.
Operations & Store

  • StandardsSupport the execution of operational policies and procedures in line with Varley gu
  • idelines.Maintain high standards of store presentation and organisation, both on the shop floor and back-
  • of-house.Ensure compliance with operational best practices, health and safety requirements, and brand s
  • tandards.Escalate operational risks or issues to the Store Manager or Service & Selling
  • Manager.Keyholder responsibilities, including opening and closing t

he store.
Scope of Role &

  • Decision OwnershipDeliver the Varley customer experience consistently while building meaningful customer rela
  • tionships.Support the store in achieving commercial targets and KPIs through personalized service and selling
  • expertise.Share insights on customer trends, preferences, and feedback to support continuous improvement in

itiatives.
Leadership Acc

  • ountability
    Champion a customer-first culture and inspire confidence
  • in the team.Demonstrate strong selling behaviours and service excellence on the
  • shop floor.Support the growth, confidence, and development of junior Sty
  • le Advisors.Contribute to a motivated, collaborative, and brand-aligned retail

environment.
Key Skills & Experience / The Id

  • eal Candidate
    Strong team player with positivity, professionalism, a
  • nd enthusiasm.Passionate about delivering exceptional customer experiences and building long-term
  • relationships.Skilled in styling, product storytelling, and persona
  • lized service.Commercially aware and motivated to achieve
  • sales targets.Excellent communication and mentoring skills to support te
  • am developmentUp-to-date knowledge of fashion, lifestyle, and
  • market trendsSolution-oriented and confident in learning and using retail technology, including POS systems and
  • CRM platforms.Flexible and adaptable to business needs, with the ability to work in a fast-pac
  • ed environmentMinimum 2 years’ experience in a supervisory or service-led retail role, preferably in a premium or omnichanne

l environment.

  • Success MetricsConsistently exceptional and personalized custom
  • er experiences.Strong customer base with repeat busine
  • ss and loyalty.Confident and supported team delivering Varley’s ser
  • vice standards.Contribution to commercial targets through effective selling and custo
  • mer engagement.Active engagement in retail events, VIP experiences, and bra
  • nd initiatives.BenefitsEmployee
  • discount of 50%Friends & Family
  • discount of 20%Un

iform allow

ance
Our People We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, an

d our community.
Split across the UK and USA, our team is 85% female, making us proud to be a brand for

women, by women.
We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. Everything else should ta

ke care of itself.

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