Overview
Social Media and Content Manager Jobs in Los Angeles, CA at Tilt Beauty
Title: Social Media and Content Manager
Company: Tilt Beauty
Location: Los Angeles, CA
JOB TITLE: SOCIAL MEDIA AND CONTENT MANAGER
Location – New York, NY
ABOUT THE BRAND
Tilt Beauty is a clean, design-driven prestige beauty brand recognized for its innovation at the intersection of high-performance, skincare-first formulation and groundbreaking ergonomic packaging. Launched in 2025, the brand is quickly earning recognition for elevating how beauty products are designed, experienced, and used. Founded with the mission to make clean, vegan products that are effortless to use, Tilt Beauty reimagines beauty essentials with high-performance formulas and refillable, ergonomic design. Tilt is not just solving a problem; it is building a new design philosophy for beauty- one where products are engineered with intention, perform at the highest level, and feel inherently better to use. Tilt Beauty was created in response to a significant gap in the industry: while inclusivity has long been part of the beauty conversation, true accessibility has rarely been embedded into product design. The company addresses this through patented ergonomic packaging that incorporates carefully engineered features supporting people with chronic pain, arthritis, low vision, and limb differences, while remaining efficacious, intuitive, and aspirational for all users. Tilt Beauty operates at the intersection of accessibility, innovation, and aesthetics, proving that inclusive design can reshape what’s possible in modern beauty. The business is on track for continued multi-channel growth in 2026, with a strong foundation across both direct-to- consumer and strategic retail partnerships. Tilt Beauty ranks among the fast-rising beauty labels on Revolve and is expanding to other specialty retailers this year. Across retail, media, and industry circles, the brand is building sustained momentum as a breakout brand in the category. In 2025, Tilt Beauty emerged as one of the most highly awarded new beauty brands, including Cosmopolitan’s 2025 Best New Beauty Brand, Allure’s Best of Beauty Award Winner for Lashscape Mascara, and Elle’s Future of Beauty award. In addition, Tilt’s product lineup won the world’s most prestigious design award (for all design categories), the Pentaward, and was named one of TIME’s Best Inventions of the year. Additional recognition from New Beauty 100, Women’s Health, Well + Good, and The Dieline, among others, reflects the brand’s growing influence. Tilt Beauty has also earned the distinction of being the first beauty brand to receive the Arthritis Foundation’s Ease of Use® certification. As the company enters its next phase of growth, Tilt Beauty stands uniquely poised to shape the future of modern beauty- where thoughtful design, impactful formulas, and elevated aesthetics come together.
ROLE DESCRIPTION
Tilt Beauty is looking for a highly creative, culturally fluent Social Media and Content Manager to help shape how the world experiences our brand.
This is more than a channel management role. You'll help define Tilt's voice across social, creating content that people genuinely want to watch, share, and talk about. You'll translate product innovation, founder stories, and everyday moments into content that feels native to each platform while reinforcing Tilt's premium positioning.
You'll live at the intersection of beauty, design, culture, and the internet, constantly bringing new ideas back to the team, experimenting with emerging formats, and helping establish Tilt as one of the most distinctive voices in beauty.
You will own our social channels from creative concepts through publishing, partnering closely with brand marketing, e-commerce, product development, and our founders to build a social presence that is thoughtful, aspirational, and culturally relevant.
RESPONSIBILITIES
Social Strategy and Channel Management
● Own day-to-day strategy and channel management from ideation to execution across Instagram, TikTok, YouTube, Pinterest, and emerging platforms
● Build and maintain a structured, forward-looking social content calendar that aligns with product launches, campaigns, and cultural moments
● Identify emerging trends, conversations, creators, and platform behaviors that feel authentic to the Tilt
brand
● Monitor performance and platform insights to continuously refine creative direction and content strategy
● Publish content and manage occasional real-time or event-driven posting
Content Creation and Storytelling
● Concept, shoot, edit, and publish high-performing social-first content across platforms
● Develop recurring content franchises that build awareness, education, and affinity for the brand
● Identify opportunities to highlight the people, process, and innovation behind the brand in ways that feel authentic and engaging
● Translate product innovation, ergonomic design, accessibility, and clean formulation into engaging stories that feel entertaining
● Capture content across product launches, founder moments, photoshoots, office life, retail activations, and events
● Maintain a consistently elevated and on-brand visual aesthetic while adapting content to the unique nuances of each platform
Creative Development
● Bring fresh creative concepts to the team every week and continuously test new content formats
● Stay immersed in beauty, fashion, design, internet culture, and emerging social trends
● Help evolve Tilt's visual language and social voice as the brand grows
● Collaborate with internal teams to transform product features, customer stories, and brand moments into compelling content
● Brief freelance creatives, photographers, videographers, and designers as needed to support larger content initiatives
Community Engagement
● Foster meaningful conversations across comments, DMs, and tagged content
● Build relationships with customers and creators
● Surface community feedback, recurring questions, and emerging conversations to help inform future content and product storytelling
QUALIFICATIONS
● 2–4 years of experience creating social content for a beauty, lifestyle, fashion, or consumer brand
● Exceptional creative instincts and a strong visual eye with an understanding of premium beauty aesthetics
● Proven experience concepting, filming, editing, and publishing short-form video content
● Deep fluency across Instagram, TikTok, YouTube, Pinterest, and emerging social platforms
● Strong understanding of what makes content feel native, culturally relevant, and highly shareable
● Excellent copywriting skills with the ability to adapt tone across platforms while maintaining a cohesive brand voice
● Experience using analytics and platform insights to inform creative decisions
● Highly organized with the ability to manage multiple projects in a fast-moving startup environment
● Passion for beauty, design, accessibility, and consumer products
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please indicate this when submitting your application.
