Overview
Social Media & Content Lead Jobs in New Delhi, Delhi, India at Wuh & Dird
Title: Social Media & Content Lead
Company: Wuh & Dird
Location: New Delhi, Delhi, India
Social Media & Content Lead
Full-time | New Delhi | Wuh & Dird
Wuh & Dird is looking for a creative, fashion-aware social media person who can take full ownership of our content — from idea to execution.
This is not a “just post on Instagram” role.
We’re looking for someone who can think like a brand builder, shoot like a creator, edit like a storyteller, and execute with consistency.
What you’ll do
You’ll manage Wuh & Dird’s social media end to end — planning, strategising, creating, editing, posting, and analysing what works.
Your role will include:
- Planning weekly and monthly content calendars
- Shooting aesthetic content on the spot — product videos, founder-led content, styling videos, BTS, reels, stories
- Creating reels, statics, carousels, stories, and ad creatives
- Editing videos with strong hooks, pacing, music, captions, and visual storytelling
- Designing clean, premium, brand-consistent graphics
- Understanding trends and knowing where they fit without making the brand look generic
- Bringing fresh ideas for campaigns, launches, shoots, and storytelling
- Working closely with the founder to translate brand thinking into strong content
- Posting consistently and maintaining the overall Instagram grid, stories, and brand look
- Tracking what performs and improving content based on insights
- Understanding performance marketing basics and creating quick iterations of ad creatives based on what is working
- Experimenting constantly with hooks, formats, edits, captions, stories, and creative angles
You should be
- Very creative, very passionate, and full of ideas
- Someone with a strong eye for aesthetics, luxury styling, and visual detail
- Great at shooting content aesthetically, even in everyday setups
- Strong in graphic design and video editing
- Obsessed with social media, trends, reels, hooks, and storytelling
- Passionate about experimentation and open to testing new content formats
- Able to maintain consistency in design, tone, and brand language
- Excited to build a brand from the ground up
- Comfortable working in a fast-moving founder-led environment
- Someone who takes ownership instead of waiting to be told every small thing
Must-have skills
- Video editing
- Graphic design
- Reel creation
- Content planning
- Aesthetic shooting
- Social media trend awareness
- Basic understanding of performance marketing
- Ability to create and test multiple creative iterations quickly
- Strong visual sense
- Good taste in fashion, styling, and premium brands
Who this role is perfect for
Someone ambitious, creative, experimental, and hungry to build something beautiful.
Someone who doesn’t just want a job, but wants to be part of a brand’s journey from the early stage — shaping how it looks, sounds, feels, and grows online.
Location
Full-time role based out of New Delhi.
How to apply
Send us your resume, portfolio, and Instagram handles/pages you’ve worked on at [email protected] with subject as [Your Name] | Social Media & Content Lead.
Bonus points if you send us 3 content ideas you would create for Wuh & Dird.
www.wuhdird.com | https://www.instagram.com/wuhanddird/
