Overview
Social Media & Content Manager Jobs in New York City Metropolitan Area at Wavytalk
Title: Social Media & Content Manager
Company: Wavytalk
Location: New York City Metropolitan Area
Social Media and Content Manager
Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.
We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide.
We’re looking for a Social Media & Content Manager to own how Wavytalk shows up online, working closely with our in-house team to create high-performing content—from high-production tutorials to low-lift, trend-driven videos—and bringing a constant stream of fresh, social-first ideas to life. This role will report directly to our Senior Brand Marketing Director and follows a hybrid schedule, with 4 days per week in our NYC office.
Key Responsibilities:
Social Media Strategy & Content Leadership
- Own and execute social media strategy across TikTok, Instagram, Youtube, Pinterest and emerging platforms
- Evolve brand voice, tone, and content pillars (education, entertainment, product storytelling, community)
- Build and manage weekly and monthly content calendars aligned with campaigns, launches, and key moments
- Lead rapid trend execution, identifying, creating, and publishing content within 24–72 hours
- Ensure content is platform-native, culturally relevant, and optimized for performance
Content Creation & On-Camera Presence
- Act as a primary content creator for the brand, including filming, editing, and publishing low lift content
- Create high-performing short-form videos focused on trends, tutorials, product storytelling, and social-first storytelling
- Lead real-time content capture, including event recaps, behind-the-scenes, and live moments
- Translate trends into brand-relevant content quickly and consistently
- Repurpose creator content across social, ads, website, and email channels
Content Collaboration & Production Workflow
- Collaborate closely with the in-house creative and content team to bring ideas to life—from concept to final delivery
- Develop clear, actionable content briefs aligned with trends, campaigns, and product priorities
- Share and align on briefs with internal teams to ensure consistency in execution and brand voice
- Be actively involved in the content review and feedback process, refining assets to ensure they meet performance and brand standards
- Partner cross-functionally to ensure content is delivered on time and optimized for each platform
Brand Partnerships & Community Growth
- Identify and execute brand-to-brand partnerships on social (especially Instagram) for cross-promotion and giveaways
- Build relationships with complementary brands to expand reach and audience
- Activate collaborations through co-created content, giveaways, and social campaigns
- Engage daily with the community (comments, DMs, trends) to build loyalty and conversation
Campaign Integration & Product Storytelling
- Contribute to 360° campaign planning across launches and key brand moments
- Translate product launches and marketing strategies into social-first storytelling
- Develop content that supports integrated campaigns across organic, paid, and retail moments
- Partner cross-functionally with product, creative, and growth teams to ensure cohesive execution
Performance, Analytics & Growth
- Track and analyze performance across social, UGC, and ambassador channels
- Optimize content and campaigns based on engagement, reach, and conversion data
- Measure success across key metrics: engagement rate, follower growth, content output, and revenue impact
- Continuously test, learn, and iterate to improve performance
Trend & Culture Leadership
- Act as the internal expert on social trends, platform updates, and cultural moments
- Conduct ongoing competitor and industry research to identify opportunities, gaps, and emerging best practices
- Proactively bring new ideas, formats, and opportunities to keep the brand fresh and competitive
- Ensure Wavytalk remains fast-moving, culturally relevant, and best-in-class on social
Requirements:
- 3-5+ years of experience in social media management, community building, or content creation, preferably in the beauty, fashion, or lifestyle industry.
- Proven track record of growing social media accounts (Instagram and TikTok) and engaging online communities.
- Strong knowledge of UGC best practices, content curation, and influencer marketing.
- Creative thinker with excellent writing, editing, and communication skills.
- Experience with social media analytics tools (e.g., Sprout Social, Later, Hootsuite) to measure performance and identify areas for improvement.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Must be able to commute to our flatiron office 4 days a week.
- Passion for hair care, beauty trends, and social media innovation is a plus!
WHY THIS ROLE IS DIFFERENT
- Competitive Compensation + Performance Bonuses
- Opportunity for performance-based incentives tied to social growth, content performance, and campaign success
- Product Perks & Gifting
- Regular access to Wavytalk products, new launches, and PR packages
- Creative Ownership & Growth
- High level of autonomy to test ideas, experiment with trends, and shape the brand’s social presence
- Career Growth Opportunities
- Fast-growing brand environment with opportunities to expand into influencer marketing, brand strategy, or growth roles
- Health, dental, vision insurance
- PTO + paid holidays
- Quarterly Team events
- Referral bonuses
- Equipment stipend (phone, lighting, content tools)
