Overview
Social Media & KOL Executive Jobs in Federal Territory of Kuala Lumpur, Malaysia at Mediatropy
Title: Social Media & KOL Executive
Company: Mediatropy
Location: Federal Territory of Kuala Lumpur, Malaysia
Why join Mediatropy?
At Mediatropy, we don’t just run campaigns – we build ideas that travel across markets.
We’re an independent, award-winning digital agency with a regional footprint across Asia (Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Dubai, Hong Kong, and Shanghai). Our team of 80+ works across creative, media, tech, and data – meaning you’ll never work in silos.
More importantly, we care about how you work, not just what you deliver:
- MT Anywhere+: Work from anywhere (up to 12 days, on top of leave)
- Generous leave + loyalty leave that grows every year
- A culture that values ideas, ownership, and growth
- Hybrid Work
About the Role
We are looking for a dynamic, outspoken, and highly sociable Social Media & KOL Executive to join our team in KL! If you have a sharp eye for fashion, a passion for turning brand stories into impactful media coverage, and love staying ahead of the curve with AI, we want to hear from you.
In this role, you will be the driving force behind our digital campaigns, working closely with international brands and leading end-to-end operations.
Key Responsibilities
- Social Media & Strategy: Develop compelling social media proposals and manage brand channels, with a strong emphasis on driving Xiaohongshu (XHS) campaigns.
- KOL Management & Operations: Handle the A-to-Z of KOL operations – from scouting and onboarding to campaign execution, relationship management, and performance tracking.
- Client-Facing Duties: Act as a confident point of contact for international brands, pitching strategies, managing expectations, and presenting campaign reports.
- PR & Event Planning: Translate brand narratives into engaging media coverage and plan standout events.
- Creative Direction: Utilize your strong eye for fashion to guide visual aesthetics and ensure content aligns with high-end brand standards.
What success looks like in this role
- Clients trust you and rely on your recommendations
- Projects run smoothly (on time, on budget, high quality)
- You contribute to winning pitches and growing accounts
- You’re seen as a strong collaborator across teams
- Reporting and insights are translated into clear, strategic narratives that drive decision-making
What we’re looking for
- Bilingual: Must be fully fluent in both Chinese and English (to effectively manage Xiaohongshu/XHS and communicate with our client base).
- Agency-Trained: You have at least 2+ years of experience working in an agency environment.
- Tech-Forward: You are obsessed with AI and constantly exploring how to integrate new AI tools into social media and marketing workflows.
- Personality: Outspoken, sociable, and a natural relationship builder who thrives in client meetings and KOL networking events.
⚡ Quick Apply
To speed things up, register/sign up directly via our careers page and complete a short questionnaire:
https://careers.mediatropy.com/job-detail/40
