Overview
Social media manager Jobs in Houston, TX at Public Content
Public Content is a Houston-based public relations, marketing, and consulting firm focused on the future. We’re a think tank-style incubator with a singular mission: to build brand awareness and increase revenue by combining a healthy mix of media relations – both traditional and social – big picture consultation, community outreach and content creation.
With a client roster that includes Bludorn, the town of Round Top, River Oaks District, and Cirque du Soleil, Public Content is a respected leader in the hospitality, food & beverage, real estate, retail, fashion, arts & entertainment and innovation space.
In this role, under the direction of the Social Media Director, candidates will be responsible for creating highly visible campaigns and garnering ongoing engagement and following. The ideal candidate will have 2+ years of agency experience and a demonstrated track record of developing strategic and integrated social campaigns. The selected candidate will receive a competitive salary and benefits package.
RESPONSIBILITIES:
Develop and manage social media marketing campaigns and strategies that increase brand awareness, followers, and engagement for our clients
Ideate relevant content topics to reach the company’s target customers
Create strong and compelling copy and visual content with strategic and intentional mentions/tags/hashtags
Schedule and manage visual content creation for accounts
On a daily basis, collect user-generated content, monitor and build relevant followers, and seek out opportunities to create timely, relevant content, especially on Instagram Stories
Monitor, listen and respond to users
Conduct online advocacy and open a stream for cross-promotions
Working closely with the PR/programming team, develop, ideate, and expand community/influencer outreach efforts
Oversee design of social media pages
Manage promotions and social media boosts
Manage efforts in building online reviews and reputation. Monitor and respond to online reviews
Analyze and monitor key metrics using social media analytic software (i.e. Hootsuite)
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
Directly communicate and coordinate with clients, vendors, and partners, for all social media content, booking photoshoots, interviews, and more
Demonstrate ability to map out a comprehensive marketing plan. Work closely with Integrated Marketing team to build strategies that are proven by testing and metrics
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
REQUIREMENTS:
Professional experience and understanding of best practices and strategies on Facebook, Instagram, LinkedIn, and Twitter
Bachelor’s degree in Public Relations, Marketing, Communications or related field
Minimum of 2-3 years of agency experience in the field of Public Relations, Marketing, Social Media
Ability to work under pressure and meet deadlines
Excellent writing skills with the ability to adapt to a brand voice/tone
Hands-on experience strategically planning and managing social media accounts
Strong verbal skills and ability to interact with clients
Basic photography/videography skills …
Title: Social media manager
Company: Public Content
Location: Houston, TX
Category:
