Overview
Social Media Marketing Manager Jobs in Greater Kolkata Area at Tagore By Nandini
Title: Social Media Marketing Manager
Company: Tagore By Nandini
Location: Greater Kolkata Area
About Us
Tagore by Nandini is an RTW womenswear brand that honors India’s rich heritage through timeless designs, vibrant prints, and exquisite hand embroidery. We merge traditional artistry with modern flair using innovative technology to connect buyers with the craftsmanship behind each piece. Our mission is to share Bengal’s captivating stories through ethical, sustainable, and zero-waste practices.
This is an exciting opportunity to join the brand in its early stages. We’re looking for a highly motivated and creative Social Media Manager to work closely with our Founding Team and Creative Director.
Key Responsibilities
Own and manage all social media channels — from strategy and planning to execution and reporting.
Develop a comprehensive marketing calendar, outlining weekly content, key campaigns, launches, and collaborations.
Write engaging copy for social media captions, website content, newsletters, and campaign material in line with the brand’s tone.
Plan and execute digital advertising campaigns (Google Ads, Meta, Display), and implement SEO strategies to grow organic traffic.
Lead influencer marketing: identify collaborators, manage outreach, negotiate terms, and oversee execution and performance tracking.
Support content planning and creation, including concept notes for launches, press releases, and event communication.
Monitor social engagement, foster community interactions, and maintain the brand’s online voice across all platforms.
Collaborate cross-functionally with sales and product teams to ensure cohesive communication across touchpoints.
Qualifications
1–2 years of hands-on experience managing social media for a fashion, jewelry, beauty, or retail brand — including end-to-end execution, copywriting, influencer marketing, and overall content planning.
Strong experience with paid ads (Meta/Google), with ad testing and optimization being a mandatory requirement.
Strong grasp of Instagram, Facebook, TikTok, and marketplace platforms.
Excellent written and verbal communication skills.
Analytical thinker with the ability to interpret insights and adapt strategies accordingly.
Creativity, initiative, and a strong sense of ownership.
Familiarity with influencer and digital marketing tools and trends.
Experience in a startup or early-stage brand environment is a plus.
Proficiency in Microsoft Office and social media analytics tools.
Based in Kolkata (preferred).
Agencies will not be considered.
Tagore Crafts Private Limited is an equal opportunity employer. We strive to ensure that opportunities to work and develop at the organization are open to all. We treat all job applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
