Overview
Social Media Strategist Jobs in Lahore District, Punjab, Pakistan at Qureshi Group
Title: Social Media Strategist
Company: Qureshi Group
Location: Lahore District, Punjab, Pakistan
Company Description
Qureshi Group is a prominent player in the beauty industry of Pakistan, representing a diverse portfolio of internationally acclaimed brands in Hair, Skin & Beauty. With a network of partnered salons & franchises across the country, the group offers exceptional services in both the Product and Service Industry.
Role Description
This is a full-time on-site role for a Social Media Strategist. The Social Media Strategist will be responsible for developing, executing, and optimizing online campaigns that engage, inform, and grow our online audience across all social media platforms. They will create content strategies, ensure brand consistency, and track the performance of all online activities to achieve business goals. This role requires a keen understanding of social media trends, analytics, and best practices to build an impactful and measurable online presence for the brand.
Design and implement comprehensive social media strategies to increase brand awareness, engagement, and conversions across all platforms like Facebook, Instagram, and others.
Develop creative, compelling content aligned with the brand’s voice, under the supervision of the Creative Marketing Manager, ensuring timely and relevant posting schedules.
Oversee the execution of social media campaigns, monitor performances, analyze metrics, and optimize content for maximum engagement and reach.
Manage social media communities by engaging with followers, responding to comments, and fostering a positive brand image through active online interaction.
Monitor, track and analyze KPI’s for social media channels, preparing regular reports on campaign performances and audience insights for internal stakeholders.
Stay current on social media trends, platform updates, and emerging technologies, suggesting new tactics to keep the brand relevant and engaging.
Plan, execute, and optimize paid social media advertising campaigns to boost engagement and drive measurable results.
Identify potential influencers and brand partnerships to support online campaigns.
Qualifications
Social Media Marketing, Social Media Optimization (SMO), with a strong portfolio of social media campaigns.
Strong communication skills
Experience in developing content strategies
Expertise in social media platforms, and online advertising tools.
Strong understanding of social media metrics and ability to analyze and report on campaign performance.
Ability to work independently, meet deadlines, and adapt quickly to changing trends in digital marketing.
Bachelor’s degree in Marketing, Communications, or related field
Previous experience in the beauty or fashion industry is a plus
