Overview
Specialist Marketing Manager (Fashion) Jobs in Toronto, Ontario, Canada at Ahiri
Title: Specialist Marketing Manager (Fashion)
Company: Ahiri
Location: Toronto, Ontario, Canada
Company Description
Ahiri is a Canadian fashion brand that celebrates the country's cultural diversity through thoughtfully designed apparel. Known for blending iconic Canadian aesthetics with modern, whimsical elements, Ahiri’s collections are created to seamlessly fit into existing wardrobes. With a focus on innovation and elegance, Ahiri offers seasonal and limited collections that inspire individuality and style. The brand is dedicated to building a vibrant community of fashion enthusiasts who share a passion for unique and transitional designs.
Job Title: Specialist Marketing Manager (Fashion)
Job Type: Full-Time (3-days in office)
Job Salary: Range available upon request
Role Description:
We are looking for a Specialist Marketing Manager with a strong understanding of women’s advanced contemporary fashion to co-lead and execute our marketing efforts across channels. This role sits at the intersection of creative and performance, requiring both strategic thinking and hands-on execution. You will work closely with the design & brand team to deeply understand the product, brand voice, and seasonal direction, translating that into cohesive, high-performing marketing initiatives. This is a strategic, high-impact role for a self-starting, nimble marketer who can drive measurable results, solve problems proactively, and guide growth across digital and traditional platforms.
Key Responsibilities:
CRM & Email Marketing
- Own and execute the email marketing calendar across launches, promotions, and lifecycle flows
- Manage segmentation, targeting, and performance optimization through Brevo or Klaviyo
- Develop strategies to increase retention, repeat purchase rate, and customer lifetime value
Seasonal Marketing & Sales Strategy
- Collaborate with the Design & Brand Team to plan, execute, optimize, and launch seasonal marketing frameworks from pre-launch through end-of-season sale
- Align marketing initiatives with product drops, inventory flow, and revenue goals
- Identify hero products with the Design & Brand Team and ensure they are supported with focused marketing efforts
- Track performance metrics, generate insights, and report results to inform team strategy and growth decisions.
Paid Media Strategy & Execution
- Work closely with paid media partners to develop and refine campaign strategies
- Participate in creative marketing strategizing, messaging alignment, and performance tracking
- Ensure campaigns reflect predefined brand positioning while driving measurable revenue
Retail Marketing
- Partner with retail management to align marketing initiatives with in-store sales goals and seasonal targets
- Develop and execute strategies to drive foot traffic and in-store conversion across key retail periods
- Plan and support in-store activations including launches, events, and promotional moments that generate community engagement and brand visibility
Influencer & Seeding Strategy
- Develop and manage influencer partnerships aligned with brand identity
- Execute product seeding strategies to drive awareness and conversion
- Track performance and optimize relationships based on results
Cross-Functional Collaboration
- Partner with the design & brand team to understand product details, storytelling, and creative direction
- Ensure all marketing communications are aligned with brand voice and visual identity
- Act as the key liaison between internal teams and external marketing partners
- Take initiative to identify opportunities, solve challenges, and act independently in a fast-paced environment
Budget Management
- Own and manage the overall marketing budget, ensuring strategic allocation across channels to support business and revenue goals
- Plan, forecast, and track marketing spend on a monthly and seasonal basis, maintaining strong financial discipline
- Partner with leadership to align budget decisions with sales targets, inventory priorities, and key product launches
- Establish clear performance benchmarks and reporting frameworks to evaluate spend effectiveness and inform future investment decisions
- Allocate budgets across performance and brand initiatives, balancing short-term ROI with long-term brand growth
Qualifications:
- 3–6+ years of experience in fashion marketing, preferably within women’s advanced contemporary or luxury
- Strong experience with CRM and email platforms (Klaviyo or Brevo preferred)
- Proven track record managing paid media strategy (Meta, Google, etc.)
- Experience with influencer marketing and seeding strategies
- Deep understanding of seasonal fashion calendars and product lifecycle
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent communication and organizational skills
What We're Looking For:
- A sharp eye for product and an instinct for what drives desire
- Someone who understands both brand building and revenue generation
- Detail-oriented, proactive, and highly accountable
- Comfortable working in a fast-paced, evolving environment
Why Join Us?
- Lead growth strategy for a brand defined by elevated, thoughtful design
- Own multi-channel marketing initiatives across digital and traditional platforms
- Make a measurable impact on brand growth and expansion
