Overview
Sr. Manager Brand Communications – EM Hub Jobs in Gurgaon, Haryana, India at adidas
Title: Sr. Manager Brand Communications – EM Hub
Company: adidas
Location: Gurgaon, Haryana, India
Sr. Manager Brand Communications – EM Hub
Area: Emerging Markets
Department: Marketing
Direct Reporting Line: Director Brand Communications
Dotted Reporting Line: N/A
Subsidiary/territory: EM Hub
Location: India
GSMS Grade: M3
Number of Personnel Managed Direct 2
Number of personnel Managed Indirect
Purpose & Overall Relevance For The OrganizationLead and steer the planning and execution of the Sport Brand Communications across all locations in EM, driving all relevant Brand KPIs. Build the adidas brand as the best sports brand in Emerging Markets through maximizing innovative and inspirational brand exposure. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, DP, PP, PR, CRM, Digital, Media, Omni, DA, Membership in accordance with Global Guidelines. Act as an interface with global, country/clusters and EM cross-function teams .
Key ResponsibilitiesInterface with global, clusters and EM cross-function teams
Lead the interaction with global Marketing as the key point of contact for all sport marketing campaign development, tool creation and seasonal category calendar and publishing plans.
Lead as key spoc for all sport comms and secure alignment across country/ cluster and hub brand verticals.
Lead the interaction with cluster brand teams on sport campaigns and moments and work closely with brand planning to secure holistic campaign and calendar planning.
Drive and own all brand planning milestones for elevated franchises and category activations.
Drive the effective implementation of Global Concept-to-Consumer and Sales Excellence tools, in activated sales channels, in line with the Omni-channel calendar.
Represent the market priorities and brand needs within EM to global teams.
Lead the development of category attack plans.
Partner with country/ cluster teams on the development and creation of local campaigns.
Work closely with partnerships (EIM and SPOMA) and newsroom team to drive a strong E2E brand communications strategy.
EM Brand comm deliverables for GTM milestones
Lead and manage EM calendar development and provide input to EM planning team for sport calendar development.
Develop handover tools to support successful sell in, including guidance on key seasonal stories, sell in plan for key campaigns, sell in tool development, EM sign off show…etc.
Collect and provide solution for country & clusters’ feedback and needs on category calendar and toolkits.
Deliver campaigns OTIF in line with EM brand planning processes.
Key campaign planning and tool creation
Lead marketing activation plan for EM key campaigns through close work with clusters
Lead the creation of campaign content toolkit for EM, including local campaigns for the market.
Monitor smooth handover campaign toolkit to country cluster Brand Communication teams for execution.
Allocate and manage EM above market production MAEX
KPI’s
On-time and quality deliverable through EM GTM and Brand Planning Milestones.
On-time and quality deliverable of campaign tools.
On time launch of campaigns.
Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards.
Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.).
Integration of ideas with other disciplines.
Improv…
