Overview
Sr. Manager, Global Brand Marketing Jobs in New York, NY at Coach
Title: Sr. Manager, Global Brand Marketing
Company: Coach
Location: New York, NY
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur Peoplepage to learn more about Tapestry’s commitment to equity, inclusion, and diversity.
Primary Purpose: This role will be responsible for leading end to end global marketing campaign, from development of the strategies to creative assets and partnering closely with other cross functional team and region, local leaders to launch the campaign.
This individual will develop 1) strategic recommendation for Spring/Summer season, 2) brief for internal and external partners based on consumer insights, 3) campaign idea and creative assets that fits the need of markets and partnering with other marketing team on media planning and measurement of the campaign’s success.
The successful individual will leverage their proficiency to…
Leveraging deep consumer insights and data to identify key opportunities with our target consumers and provide strategic recommendation for the campaigns
Leading development of the campaign partnering closely with internal team (e.g. product, visual experience, data analytics) and external team (e.g. creative agencies, media partners)
Drive robust test and learn agenda around creative ideas, creative assets and campaign effectiveness to make informed choices about integrated marketing campaigns
Collaborate effectively with regional and local country marketing team to deliver effective campaign and assets that can drive impact across the globe
Be brand guardian to see all Coach marketing campaigns and assets be on brand purpose
The accomplished individual will possess…
7+ years’ experience in brand marketing, integrated marketing planning
Exceptional organization skills, with thorough attention to detail.
Excellent communication skills, both written and verbal.
Ability to prioritize, be nimble, and adaptable while meeting deadlines.
Driven self-starter with comfort operating in areas of ambiguity.
Curiosity and resourcefulness, ability to proactively identify and resolve problems.
Bias toward action, with the ability to work independently.
Proficient in Microsoft programs
Proven track record for creating integrated campaign and driving business
Thought leadership in innovation, customer experience, content and integration within customer journeys.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external custom…
