Overview

Store General Manager (Flagship / New Store Expansion) – Shenzhen Jobs in Shenzhen, Guangdong, China at ALO

Title: Store General Manager (Flagship / New Store Expansion) – Shenzhen

Company: ALO

Location: Shenzhen, Guangdong, China

Location: Major Cities in China

Reports to: Director of Retail

Who we are

At ALO, we employ talents for who they are and what they are passionate about. We are a growing business that is creating a pioneering offering to our customers, from product to experience, and that filters through to the people we wish to join us.

We are a community of diverse talents who are passionate about creating a lifestyle based on mindfulness, wellness and intentions. We believe in the good in others, and we believe in working collaboratively to create lasting impact. We welcome talents who have an entrepreneurial spirit, agile in their ways of problem-solving, and relentlessly pursuit of excellence.

Job Purposes

We are looking for an experienced and hands-on Store General Manager to lead flagship stores and support new store openings. This role is ideal for someone who is not only strong in daily store operations, but also passionate about developing people, building systems, and supporting business growth.

You will work closely with global teams, including our US Headquarters, so strong English communication is essential. This role will also play a key part in training new Store Managers and ensuring consistent standards across locations.

Key Responsibilities

  • Oversee all daily store operations, including sales performance, customer experience, staffing, and visual merchandising
  • Lead by example on the sales floor to deliver a premium, consistent brand experience
  • Support New Store Openings (NSO), including pre-opening setup, team training, and post-opening stabilization
  • Train, coach, and develop Store Managers and leadership teams to ensure strong bench strength
  • Deliver structured systems and operational training, including POS, inventory management, reporting tools, and company SOPs
  • Ensure all store teams are confident in using internal systems and following standard processes
  • Act as a key point of contact between stores and US HQ, ensuring clear communication and alignment
  • Monitor business performance, analyze reports, and take action to drive results
  • Maintain high standards in store operations, compliance, and team productivity

Qualifications

  • 8+ years of experience as a Store Manager or General Manager in retail
  • Experience in flagship stores, high-volume retail, or expansion environments preferred
  • Background in sportswear, lifestyle, or mass retail brands is a plus
  • Experience supporting multiple stores or Area Manager experience strongly preferred
  • Proven ability to train teams and develop future leaders
  • Strong understanding of retail systems (POS, inventory systems, reporting tools, etc.)
  • Fluent English required (able to communicate with global HQ)
  • Overseas or international exposure is a plus
  • Strong organizational skills and ability to manage multiple priorities
  • Location flexible within China; open to candidates based in major cities (e.g., Shanghai, Beijing, Shenzhen, etc.)

As an Equal Opportunity Employer, ALO does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

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