Overview
Strategic Communications Director Jobs in New York, NY at SBH Fashion
Title: Strategic Communications Director
Company: SBH Fashion
Location: New York, NY
Job Title: Strategic Communications Director
The Role
This is not a traditional PR role. You will sit at the intersection of brand strategy, storytelling and communications craft, building the narrative foundations that shape how our clients speak, what they represent, and where they show up. You will work across departments and closely with the VP Global Communications on brand strategy, messaging, new business and the ongoing elevation of our creative communications output.
Key Responsibilities
Strategic Narrative & Messaging
- Develop communications architecture for clients — brand narratives, messaging hierarchies, positioning platforms, and creative communications frameworks
- Build strategic communications playbooks and long-form planning documents that set the direction for how clients speak across all channels
- Lead executive and founder voice development, including op-eds, Q&As, content, speeches, and media briefing narratives
- Cross-team collaboration with our fashion, beauty, lifestyle and design departments to shape messaging and storytelling for key client projects
- Participate in client meetings and calls, acting as a senior strategic counsel
Media Strategy & Innovation
- Go beyond traditional media relations to identify where culture is moving and how to engage in ways that are unexpected, relevant, and effective
- Stay ahead of shifts in media consumption, platform evolution, and audience behaviour in the luxury and fashion space
- Recommend and develop strategies across new and emerging formats, including creator partnerships, editorial newsletters, podcasts, video-first platforms, and beyond
- Bring unexpected angles and reference points that elevate client work above category norms
- Ground all strategic recommendations in research and a deep knowledge of the cultural conversation
New Business
- Be a central voice in how the agency structures its thinking for credentials, pitches, and strategic proposals
- Own the quality of the agency’s written strategic output and ensure our point of view comes through with clarity and conviction
Key Attributes
- 8+ years in communications, PR, brand strategy, or editorial — with a clear emphasis on strategic and written output
- Demonstrable experience developing brand narratives, positioning documents, and messaging frameworks
- Experience working with senior executives or public-facing leaders
- Deep knowledge of the luxury and/or fashion media landscape
- Strong new business instincts – comfortable leading or significantly contributing to pitches and strategic proposals
- A genuine point of view on where media is heading and the ability to articulate it clearly
- Intellectually curious, widely read, and able to bring cultural reference and research into client work
- Restless with convention and excited by formats, platforms, and collaborators that sit outside the traditional PR model
- Exceptional written communication skills – precise, considered, and adapted to audience
- Creative and strategic thinker with strong presentation skills
- Proven experience in a fast-paced environment with excellent prioritization and time management
Salary $110,000-$120,000
