Overview
VP of Sales – Apparel Jobs in New York, NY at Fourth Floor
Title: VP of Sales – Apparel
Company: Fourth Floor
Location: New York, NY
Our client, an apparel company, is looking for a Vice President of Sales – Children's Apparel to join their team in NYC!
Responsibilities
- Develop and execute the overall sales strategy for children's apparel, driving revenue growth, profitability, and market share across key retail channels.
- Lead and manage national sales efforts for off-price, department store, mass market, and specialty accounts.
- Build, maintain, and expand executive-level relationships with key buyers and merchants at major retailers, identifying opportunities for business growth and category expansion.
- Drive sales and distribution of licensed children's apparel programs, collaborating with licensing partners and internal teams to maximize brand performance.
- Partner with design, merchandising, sourcing, production, and operations teams to align product assortments with customer needs and market trends.
- Negotiate major sales agreements, pricing strategies, promotional programs, and annual business plans to achieve revenue and margin objectives.
- Analyze sales performance, market trends, competitive activity, and consumer insights to identify growth opportunities and mitigate business risks.
- Lead seasonal line reviews, customer presentations, and strategic planning meetings with retail partners and licensing stakeholders.
- Develop and mentor a high-performing sales team, establishing goals, performance metrics, and succession planning initiatives.
- Collaborate with finance and operations teams to manage forecasting, inventory planning, and open-to-buy strategies that support customer demand and company profitability.
- Identify and secure new business opportunities across licensed and non-licensed children's apparel categories.
Qualifications
- Bachelor's degree in Business, Marketing, Fashion Merchandising, or a related field; MBA preferred.
- 10+ years of progressive sales leadership experience within children's apparel, including significant experience at the Director or Vice President level.
- Proven success managing and growing business with off-price retailers, department stores, mass merchants, and specialty accounts.
- Extensive experience selling licensed children's apparel programs featuring major entertainment, character, and consumer brands.
- Strong understanding of the licensing process, royalty structures, approvals, and brand management requirements.
- Established relationships with key buyers and merchants across off-price, mass market, and department store channels.
- Demonstrated ability to develop and execute strategic sales plans that drive revenue growth and profitability.
- Exceptional leadership, team-building, coaching, and organizational skills.
- Strong financial acumen with experience in forecasting, budgeting, margin management, and sales analysis.
- Excellent negotiation, presentation, and relationship management skills.
- Ability to thrive in a fast-paced, entrepreneurial environment while managing multiple priorities and deadlines.
- Proficiency in sales reporting, retail analytics, inventory management, and Microsoft Office applications, particularly Excel
