Overview
Assistant (Associate) Brand Marketing APAC Jobs in Shanghai, Shanghai, China at Abercrombie & Fitch Co.
Title: Assistant (Associate) Brand Marketing APAC
Company: Abercrombie & Fitch Co.
Location: Shanghai, Shanghai, China
Company DescriptionJob DescriptionWhat Will You Be Doing?Brand strategy
Assist on the adaptation of global strategy and local annual brand plan development, delivering KPIs from upper funnel brand metrics to traffic/sales for both offline stores and Tmall / JD / Douyin / Wechat store business for Hollister & Gilly Hicks
Support to partner with regional Promotions, Finance, and Planning on in-season calendar and messaging changes and other key initiatives
Campaigns/Projects
Support brand campaigns planning/execution (social, digital, PR, events, brand partners/collaborations)
Support Tmall marketing campaign with storytelling cadence and manage AIPL growth via onsite paid media and content channels
Support the planning and execution of organic social and social / PR always-on
Collaborate with multiple external agency teams to execute, optimize and measure all paid/non-paid marketing channels
Collaborate with CRM team to support seasonal membership engagement
Assist on the Associate as Advocator” program design and cross-functional communication. Responsible for the program execution in terms of contract, monthly briefing, content review, data collection and recap
Responsible for budget tracking/payment operations
Product strategy
Work closely with Product team to identify the product message priority for each floorset
Support to translate merchandising insights into business driving, customer-centric marketing campaigns
Content
Support local brand assets development & shooting projects
Work closely with local online & offline business to provide channel marketing support
Others
Key internal partners include: Global HO Brand Marketing, APAC Retail Team, APAC CRM, APAC EC Team, APAC Product, Data & Analytics, Global Promotions, Visual Merchandising
What Do You Need To Bring?
Bachelor’s degree in business, marketing, literature or related field
3+ years marketing experience (full time), preferably with a lifestyle or apparel brand, with a specific emphasis in brand strategy, digital, and/or Tmall marketing/operation, agency roles
Proven track record driving multiple streams of work – from brief through creative development to execution
Experience managing agencies, and budgets
Strong collaborator, result/solution-driven, resilient, effective communicator in Chinese and in English– both verbal & written
Possesses a genuine passion for fashion, and brand story telling
Be familiar with social media dynamics
Past experience working for Global brands with frequent communication with overseas cross functional teams is a plus
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’…
