Overview
BRAND & GROWTH MANAGER (Paris) Jobs in Paris, Île-de-France, France at KRAKATAU | Functional Urban Apparel
Title: BRAND & GROWTH MANAGER (Paris)
Company: KRAKATAU | Functional Urban Apparel
Location: Paris, Île-de-France, France
Full-time · Paris
Schedule: 9:30 – 18:30, flexible around pop-up hours during launch period
Language: French + English
WHO WE ARE
We are KRAKATAU – an independent brand with 26 years of experience in creating technical urban apparel.
We are driven by two passions – the aesthetics of the modern city and functional design. We blend them together, turning them into something more than just clothing.
We build our team one person at a time – those who share our values and mindset. Joining KRAKATAU is a long-term decision that shapes your life, your career, and the future of the brand.
WHO WE NEED
After opening our new office in Le Marais, we began developing SEISMORPH – a sub-line for tomorrow's Paris. This October, SEISMORPH BY KRAKATAU opens its first pop-up store in Le Marais – a flagship activation that marks the brand's physical presence in Paris.
We're looking for a strong mid-level executor who can turn plans into reality: someone who builds our community and partnerships, brings our retail experience to life, and keeps campaigns and collaborations running end-to-end.
Brand Activation and the pop-up are Paris-based. Digital Commerce is not: influencer, creator, and media work is run wherever the brand needs it most – primarily France, the Netherlands, and Germany – shifting focus based on where campaigns are likely to deliver the fastest return.
This is not a strategist role, and it's not a negotiator role. Deal terms, contracts, and key partnership decisions are led by the Country Director. What we need is someone who prepares, documents, coordinates, and executes brilliantly around those decisions – and owns the digital and community growth engine independently.
WHAT YOU WILL DO
Digital Commerce – Qualified Customer Acquisition (France, Netherlands, Germany)
· Identify, qualify, and build relationships with influencers and creators capable of driving qualified traffic and brand awareness – across France, the Netherlands, and Germany.
· Prioritize markets and creators dynamically, based on where the brand's needs and expected campaign ROI are strongest at any given time.
· Manage seeding, gifting, paid collaborations, affiliate campaigns, promo codes, tracking links, campaign execution, and reporting – per market.
· Build relationships with fashion, lifestyle, and industry media in each market to grow qualified traffic through editorial coverage.
· Monitor attribution and campaign performance by market: Website Sessions, Reach, Orders, Revenue, CAC, ROI.
Brand Activation Planning
· Contribute to and execute the annual Brand Activation plan for KRAKATAU / SEISMORPH in France.
Community Development
· Build and develop relationships with the local creative community and key opinion leaders in Paris.
Brand Partnerships – Execution
· Prepare outreach materials (brand story decks, curated presentations) and manage day-to-day correspondence with partner brands.
· Coordinate meeting logistics and follow-up on partnership discussions led by the Country Director.
· Turn agreed partnership terms into action: briefs, timelines, deliverables, and on-the-ground execution.
Pop-up & Event Support
· Support planning of pop-up activations, Fashion Week events, exhibitions, and community gatherings.
· Own execution of the pop-up's public-facing program: opening day, in-store events, community gatherings during the operating period.
Retail Experience
· Develop and maintain window displays, visual merchandising, and installations across the pop-up space.
· Own customer touchpoints and in-store experience during the pop-up's operation.
Brand Experience
· Develop branded experiences, special projects, limited editions, souvenirs, and collaborations that strengthen brand identity.
Cultural PR
· Build relationships with cultural, fashion, and creative institutions to strengthen the brand's local presence and reputation.
WHAT YOU BRING
· 3–6 years of experience in Fashion / Lifestyle / Design.
· Hands-on experience with pop-ups, events, partnerships, retail marketing, or community management.
· Experience executing alongside a founder or senior leader – comfortable delivering against decisions made by others, not just your own.
· A strong, active network of contacts in Paris (creators, media, cultural venues, potential partners) for the Brand Activation / pop-up side of the role.
· Existing relationships with – or the ability to quickly build relationships with – influencers, creators, and media in the Netherlands and/or Germany for the Digital Commerce side.
· Excellent project coordination skills – able to run several campaigns and partnerships across multiple markets in parallel without losing detail.
· Fluent in French and English.
· Comfortable with performance data (reach, sessions, ROI) as well as creative and community work.
· Proactivity, speed, and flexibility in a startup environment.
· Genuine passion for fashion and awareness of the Paris creative scene.
WHAT WE OFFER
· Full-time position in Paris.
· Office in the heart of Le Marais, on rue du Temple.
· A front-row seat at the launch of SEISMORPH's first physical space in Paris.
· Freedom to build community, partnerships, and brand experience for a brand that combines strong heritage with a drive for innovation.
· Room to grow: this role sits at the center of KRAKATAU's Digital Commerce and Brand Activation functions as the team scales.
If you know how to turn a founder's vision into campaigns, partnerships, and a retail experience people remember — let's talk.
CONTACT
Email: [email protected]
