Overview
Brand & Marketing Lead Jobs in London, England, United Kingdom at SÉLONE
Title: Brand & Marketing Lead
Company: SÉLONE
Location: London, England, United Kingdom
The Ethos
SÉLONE is a London-based womenswear label shaped by movement between cultures, cities, and identities. Rooted in a dialogue between worlds, the brand explores the beauty found in difference where contrast becomes harmony.
Designed for women who move across places rather than belong to one, SÉLONE reflects a layered identity. Tailored structure is balanced with fluid form, creating silhouettes that feel both defined and effortless.
As we expand our footprint across the UK and globally through strategic premium retail partnerships, we are seeking a Brand & Marketing Lead. We require an individual who operates at the nexus of commercial strategy and creative foresight.
The Opportunity
Sélone is at an inflection point. Having established a clear visual identity, we are now seeking a lead to architect our marketing engine.
As our first dedicated Brand & Marketing Lead, you will own the Sélone narrative end-to-end. You will act as the conduit between the Founder’s vision and the global market, transforming aesthetic sensibility into a scalable, revenue-generating growth strategy. This is a foundational role offering the autonomy to define the voice and the commercial trajectory of a luxury house from the ground up.
The Remit
Strategic Growth & Commercial Impact
- Architect and execute marketing roadmaps that scale brand equity while driving direct impact on top-line sales.
- Curate bespoke offline activations and community-led moments that manifest the brand’s aesthetic in the physical realm, elevating prestige while maintaining a disciplined sense of exclusivity.
- Optimize the conversion funnel across all digital touchpoints, ensuring marketing effort translates into measurable growth and customer acquisition.
Communications & PR
- Act as the primary point of contact for press and stylists to secure high-quality earned media and editorial placements.
- Manage the brand’s sample trafficking and relationships with editors and creators to ensure Sélone is represented in the right cultural spaces.
- Draft compelling brand copy, press notes, and founder bios that protect and enhance the house’s sophisticated tone of voice.
Digital Curatorial & Community
- Direct Sélone’s social ecosystem, shifting the focus from content production to intentional world-building that triggers purchase intent.
- Cultivate and grow the Sélone Women community—nurturing a genuine network of women who embody the brand’s philosophy.
- Stay attuned to shifts in the industry to ensure the brand remains proactive and influential within the luxury landscape.
Lifecycle & CRM Architecture
- Build and implement the end-to-end customer journey via Klaviyo, including the setup of sophisticated lifecycle flows and high-conversion seasonal campaigns.
- Establish a CRM framework designed to maximize Customer Lifetime Value (CLV) from scratch.
- Treat email communications as digital editorials, ensuring every send reflects the brand’s premium positioning while meeting sales targets.
Creative Collaboration & Partnerships
Partner directly with the Founder to refine brand voice, visual storytelling, and seasonal creative direction. Manage existing retail relationships and identify new collaborators who align with the brand’s visual DNA and have a proven ability to drive traffic.
Candidate Profile
- Professional Experience: 2–3 years of proven experience in marketing, growth, or communications within the fashion, luxury, or a high-growth relevant startup environment.
- Commercial Acumen: A track record of developing strategies that directly result in increased sales and market penetration.
- Media Literacy: Experience in PR or media relations, with an understanding of the UK and global fashion media landscape.
- Aesthetic Mastery: A sophisticated visual literacy and an innate understanding of the Sélone aesthetic.
- Technical Architecture: Proven ability to build and launch CRM systems and a conversion-led approach to digital marketing and automation.
- Operational Autonomy: A demonstrated ability to operate with initiative in an early-stage environment; comfortable navigating ambiguity and building systems from scratch.
- Requirements: Must have the right to work in the UK.
Why Sélone?
- Total Influence: You are building the systems, stories, and commercial engines that will define Sélone’s future.
- Founder Proximity: Work directly with the Founder in a high-transparency environment, providing a masterclass in how a luxury brand is built.
- The Wardrobe: We believe in living the brand. You will have curated access to Sélone pieces to integrate into your personal style, ensuring you are an authentic embodiment of our aesthetic.
- Flexible Working: This is a hybrid role, offering a balance between collaborative strategy and focused remote work.
To Apply
If you understand the power of what is unsaid, we invite you to apply.
Please submit a summary of your professional background, what you have built, and your rationale for joining Sélone.
