Overview
Consumer Insights Executive Jobs in Barcelona, Catalonia, Spain at Puig
Title: Consumer Insights Executive
Company: Puig
Location: Barcelona, Catalonia, Spain
Job description:The Opportunity
With the globalization of Puig and the continuous growth in new categories, brands and markets, the Beauty & Fashion Global Consumer & Shopper Insights team is looking for a Consumer Insights Executive to join the team. This role reports to the Global Consumer & Shopper Insights Senior Manager and will support in the development of the different consumer studies, interacting with research agencies as well as the Brands, Markets and cross-functional teams.
We are looking for someone curious and passionate about using data & human psychology to decode consumer understanding and translate them into actionable recommendations to support the teams in their decision making to ultimately drive business strategic decisions.
Your mission will be to deliver data-driven market and consumer insights to empower the teams to make better consumer insights-led decisions in line with the goals of the Puig brand portfolio (Lifestyle, Prestige and Niche Brands) worldwide.
The successful candidate will have a blend of analytical and synthesis competencies, organizational and planning abilities as well as strong interpersonal and communication skills together withthe talent to convey key insights in a visual way.
What you’ll get to do
Your work will be based fundamentally on using a combination of qualitative and quantitative methodologies but also enriching the analysis with the curation of available articles and reports from external partners and starting to further leverage digital data sources and first party data.And you’ll be an active member of the Consumer Insights community, advocate of the consumer voice ensuring to bring it closer to the different teams (Brands & Markets, Media, CRM, Retail & Digital, etc.).Specifically, some of the functions will comprise:- Support the coordination and implementation of the Communication post test and media tracking studies and contribute to their deployment and follow-ups. – Participate and support in the launch of Beauty category dynamics studies (Niche fragrances, make-up, skin care),- Support the implementation of agile testing studies,- Lead internal strategic events feedback: project set-up, design, implementation and analysis,- Responsible to curate syndicated sources of Consumer Behaviour. – And foster best practices sharing, ensuring we make the most of available studies.Your key points of contact will be: Research agencies, Brands and markets marketing teams as well as Global cross-functional teams (Retail, Digital, etailing, commercial, etc). We are therefore looking for someone:- with high capabilities of 360º data analysis & synthesis skills, gathering data from a wide range of sources: o primary research ad-hoc projects: project management in time and in budget of a diverse typology of methodologies (qualitative and quantitative) from set-up, brief consolidation and fieldwork preparation (questionnaire, discussion guide) through final results.o Leveraging data of the unknown consumer as well as the known consumer- as well as a great communicator with visual presentation skills: o building relationships with key stakeholders to understand their research needs and work alongside them to embed insights recommendations, respond to category and brand prioritieso work closely with wider teams to drive usage and application of insights so as to influence recommendation at global level by bringing innovation in the …
