Overview
Coordinator, Public Relations- Americas Jobs in New York, NY at Tiffany & Co.
Title: Coordinator, Public Relations- Americas
Company: Tiffany & Co.
Location: New York, NY
Job DescriptionThe Public Relations Coordinator must be able to think strategically while also being hands-on in overseeing the day-to-day execution of the agreed upon strategy with a focus on clients, people, and brand desirability. They will be open and approachable and will work with both the central team and the local teams in a transparent, united and mutually supportive manner. They must model and champion our core belief; People Make the Difference and our values; Be Creative & Innovative, Deliver Excellence and Cultivate an Entrepreneurial Spirit.
Position Overview
Ensure Tiffany is held to the highest standards & brand positioning across all PR activities for North America (NA) and LATAM region
Partner with PR Manager in developing focused and elevated strategies for NA to increase brand awareness, exposure, and editorial coverage for the Maison, including product launches, collaborations, & brand image initiatives.
Support PR Manager in the development of broader strategies and pitching of announcements, brand collaborations, and editorial projects for NA-based outlets.
Own, maintain and present measuring systems of growth utilizing DMR (editorial) to ensure effective strategies – identifying strengths as well as areas for growth. Main point of contact for all reporting and analytics. DMR Reporting and analysis (monthly, quarterly, annual, and on an as needed basis)
Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and influencer campaigns. Introduce both traditional & forward-thinking ideas.
Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces through support of photoshoots, press previews and brand events.
Liaise and partner with NA commercial, marketing & internal communications teams on local strategies to create buzz and awareness in local markets across the regions.
Own, maintain and advise on North America budget management and invoicing supporting PR Manager and PR Director for editorial initiatives.
Support PR Manager in sourcing assets and product with Global PR for long-lead and HJ focused features
Coordinate HJ pulls with Global PR and ensure timely follow-up with editors to ensure placements in key titles
Support NAPR team with press trip logistics and overall travel coordination with editors
Keep accurate track of NA PR samples and assist with bi-annual sample inventory
Key Accountabilities
Develop and execute public relations programs aligned with the overall PR strategy and North America goals. Specifically support Tiffany representation across top print and digital outlets with a focus on DMR ranked outlets to promote key initiatives and moments alongside PR Managers and PR Director.
Point of contact for all DMR analysis and budget queries and PR support for PR Managers and PR Director for press outreach.
Generate positive publicity through print/digital editorial, broadcast, influencers, and media events.
Collaborate in developing event concepts and press presentations that drive coverage.
Foster existing and develop new relationships with print/digital press, identify new outlets and media opportunities through support of photoshoots as needed,
Leverage internal communications opportunities and collaborate with internal communications team on disseminating PR initiatives to regional client advisors.
Partner with the…
