Overview
Copywriter Jobs in Kathmandu, Bāgmatī, Nepal at Grey Retention Marketing
Title: Copywriter
Company: Grey Retention Marketing
Location: Kathmandu, Bāgmatī, Nepal
We're a performance-based email and SMS retention agency for direct-to-consumer brands. No retainers, no fluff — we get paid when our clients make money. In 6+ years we've worked with 160+ brands across fashion, beauty, wellness, and lifestyle. We run Klaviyo at a high level and write copy that actually converts.
We're a small, tight team. You won't be a cog. You'll own your work.
The Role
We're looking for a copywriter who lives and breathes DTC email. Someone who can study a brand for 30 minutes and write like they've been on the team for a year. You'll write campaigns, flows, and sequences across our client portfolio — everything from abandoned cart emails to win-back series to product launch campaigns.
This starts as a part-time engagement with a clear path to full-time as we scale.
What You'll Do
- Write email and SMS copy for 5–10 active DTC brand clients
- Adapt to each brand's voice — luxury, streetwear, wellness, beauty, and more
- Write complete flows: Welcome, Abandoned Cart, Post-Purchase, Browse Abandon, Win-Back, Sunset
- Write weekly campaign calendars based on brand strategy and promo schedule
- Collaborate with our Klaviyo operators to ensure copy fits the design and segment logic
- Iterate quickly based on performance data — open rates, click rates, revenue per recipient
- Occasionally write SMS copy (short, punchy, conversion-first)
You're a Fit If You…
- Have written email copy for ecommerce brands before (portfolio required)
- Know what a Klaviyo flow is — and understand why copy changes by flow type
- Can write in multiple voices without losing sharpness
- Don't need a 10-round briefing to get started — you ask the right questions and go
- Hit deadlines without being chased
- Are comfortable with performance feedback — we're data-driven, not precious
- Write in clean, natural English (native or fluent)
Bonus Points
- You've worked at a retention agency or with multiple DTC clients simultaneously
- You understand Klaviyo segmentation and how to write for different audience tiers
- You've written in niche DTC categories — shapewear, candles, supplements, skincare
- You have an eye for subject lines and preview text that drive open rates
- You've run or contributed to A/B copy tests
What We Offer
- Fully remote — work from anywhere
- Flexible schedule — we care about output, not hours
- Performance-driven environment — room to grow as the agency grows
- Exposure to 10+ active DTC brands at once — you'll learn fast
- Direct access to the founder — no layers, no corporate nonsense
- Competitive per-project or retainer rate (based on experience)
