Overview
Customer and Market Insights Director Jobs in Istanbul, Istanbul, Türkiye at LC Waikiki
Title: Customer and Market Insights Director
Company: LC Waikiki
Location: Istanbul, Istanbul, Türkiye
About Us
LC Waikiki Retail Company is a leading fashion retail company with a turnover of $ 6 billion. LC Waikiki’s journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.
Today, LC Waikiki trades with more than 1300 stores in 60 countries, with the company’s philosophy that “Everyone Deserves to Dress Well” enabling people to enjoy accessible fashion through quality products at affordable prices.
There are around 6000 employees working at LC Waikiki’s corporate office, more than 50,000 people in Turkey and abroad.
At LC Waikiki, our values being virtuous, achieving together, extensive expertise, being customer-oriented, challenging the difficulties.
So, if you are ready for a dynamic environment and want to grow through challenges come and join us and be a part of the Customer Insights and Marketing team and guide consumer centricity actions of the brand worldwide. Reporting to the CI&MC Assistant General Manager, you will be working closely with product categories, retail, e-commerce and consumer experience teams.
Responsibilities
With our customer at the heart, your key focus will be to:
- Lead the development and delivery of research, analytics, and insights, that inform consumer targeting and engagement, consumer experience in retail and e-commerce, product and design development, communication development, brand, sub-brand, business and go-to-market strategies worldwide
- Lead and develop the team to provide consumer perspectives that inform strategy development and to influence decision-making across the organization
- Effectively balance Consumer Insight’s full-service internal research and analytical capabilities with usage of external vendors to efficiently deliver best practice and optimal business outcomes
- Champion the latest methodologies, disruptive thinking and digital enablers that can accelerate our closeness to consumers
- Build productive partnerships with research partners, including new technologies and platforms
- Talent development and strategies to attract, develop, empower, retain and motivate team members. Coach team members to balance a data-driven analytical approach with creative problem solving and effective communications to build trust with stakeholders so that complex issues can be effectively defined and holistic solutions delivered
- Infuse consumer centricity into every aspect of the organization
- Ensure Consumer Insight is known and valued for subject matter expertise, technical excellence, business acumen, strategic mindset and thought leadership
About You
- Open minded, creative and flexible personality that possess a can-do-attitude and act with a sense of urgency
- Ability to mobilise, engage and develop highly skilled team. Lead with empathy and awareness of how your energy, passion and resilience can be persuasive
- Strategic thinker with the capacity to see the big picture but dig into the analytics and details when its needed to execute with brilliance
- Exceptional business problem solving combined with strong analytical skills
- A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally and the capacity to handle complex organizational structures
- Relentless curiosity and agility to discover new approaches and techniques to diagnose issues, uncover consumer needs, and identify opportunities
- Business savvy so that insights are always translated with brand and business needs
- Possess unquestioned ethics and integrity
Skills and Experience
- Highly skilled in using data to help stakeholders make tough decisions by synthesizing data from multiple sources, including consumer digital behaviors, and distilling crisp, tangible and meaningful business insights
- Conducted research projects at a global, regional, and local level with experience building and maintaining research partner relationships
- Proven ability in research methodological assessment and quantitative methods. Knowledge in advanced statistics applied in commercial setting
- Deep understanding and demonstrated experience in advanced insight generation approaches, idea generation and consumer co-creation. Demonstrated knowledge of qualitative research skills including focus group moderation and projective techniques
- Demonstrated ability to identify and integrate leading-edge approaches and technology in providing strategy and decision support, with proven experience in database development and model building
Qualifications
- 15+ years of experience in a market research, consumer insights, analytics or strategy role
- Bachelor’s degree. Preferably a degree in Business, Marketing, Social Sciences, Statistics or a related field
- Full proficiency in English
Preferred Qualifications
- Master’s Degree
- Experience in retail, e-commerce or fashion industry
