Overview
Marketing Executive | Retail | Watsons Riyadh Jobs in Riyadh, Riyadh, Saudi Arabia at Al-Futtaim
Title: Marketing Executive | Retail | Watsons Riyadh
Company: Al-Futtaim
Location: Riyadh, Riyadh, Saudi Arabia
Job Requisition ID:160402
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview Of The RoleYou will work under the supervision of the Marketing Manager of Watsons and will support on delivering the full marketing strategy and its execution in KSA market.
What You Will DoMarketing Strategy
Support the marketing strategy and activation plan for your brands across each region
Understand brand guidelines and objectives to drive in the GCC market
Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs
Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time
Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives
Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results
Manage all purchase orders for all our activities and update budget tracker accordingly
Digital
Support our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies
Support regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
Work closely with our e-commerce team to drive brand awareness and traffic to our websites
Ensure digital budget is outlined and well managed for each campaign
Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly
PR and Events
Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
Faci…
