Overview
Miu Miu Digital Copywriter Jobs in Milan, Lombardy, Italy at Prada Group
Title: Miu Miu Digital Copywriter
Company: Prada Group
Location: Milan, Lombardy, Italy
Job description:
JOB PURPOSE
The Miu Miu Digital Copywriter oversees and sets the brand’s tone of voice across digital channels by creating engaging copy for digital platforms and related brand communication projects.
RESPONSIBILITIES
Ensuring all written content aligns with the brand’s image and identity
Editorial copy editing for MiuMiu.com
Coordinating translations and proof-reading
Ensuring impeccable product presentation and its evolution over time, working closely with digital design and performing market research
Writing SEO-friendly product descriptions for e-commerce
Crafting newsletters in accordance with the schedule of e-commerce launches or communication projects
Creating and reviewing SEM campaigns copy and captions for paid social media campaigns
Managing catalog attributes and product technical information
KNOWLEDGE AND SKILLS
Exceptional writing skills with the ability to craft engaging copy
Strong attention to detail
Passionate about trends and innovations in the digital and luxury space
Deep understanding of luxury brands tone of voice
Flexibility to adapt and prioritize tasks in a fast-paced and dynamic environment
Strong interpersonal skills for effective collaboration with cross-functional teams, and different stakeholders (both internal and external)
Familiarity with SEO, performance media channels and omni-channel communication
Proactive, independent, creative and motivated
Proficiency in Office suite
Fluent in both English and Italian
4-5 years of experience in copywriting, ideally in luxury or fashion industry
