Overview
PR Specialist (Tokyo) Jobs in Chiyoda, Tokyo, Japan at Guerlain
Title: PR Specialist (Tokyo)
Company: Guerlain
Location: Chiyoda, Tokyo, Japan
Guerlain (Japan) is looking for a PR Specialist.
This position will be reporting to Marketing & Communication Manager, and responsible for planning and executing PR strategies to convey the appeal of products and the brand’s philosophy to customers, including building relationships with the media.
Job Responsibilities
We are looking for individuals who are passionate about taking on the challenge of “long-term brand nurturing PR” at Guerlain and wish to enhance their expertise.
MISSION STATEMENT
To establish recognition of Guerlain’s targeted brand image.
Communicating product reliability through PR and enhancing brand loyalty is crucial as it promotes consumer understanding of products and search behavior, leading to new customer acquisition and customer development, ultimately contributing to the improvement of LTV (Customer Lifetime Value).
Main Responsibilities
Product PR
Formulating and executing PR plans utilizing magazines, WEB/SNS
Building relationships with web media
Planning and managing caravans, events, and new product launch presentations
Creating and managing new product releases and production materials
Handling interviews and checking and proofreading published articles
Planning advertisements and progressing tie-ups
Other related tasks
WORKING RELATIONSHIPS
Product Marketing, Digital
Sales
Education & Development
PR function of HQ
Shared Service Functions. (F&A, RAQA)
EXTERNAL RELATIONS
PR Agency / AD Agency / Event Agency
Press (editors, writers, journalists) / KOLs
Make-up artists / stylists / photographers
LVMH Japan and other LVMH group companies
Profile
JOB REQUIREMENTS Education: University graduate Experience: Minimum 3 years experience in either brand PR, ePR or PR agency Experience in contacting journalists and influencers Ability to manage multiple projects simultaneously Cosmetics/luxury industry background preferred Language: Fluent Japanese and business level English communication skills Required Competencies: Background in PR or ePR Team management Analysis and reporting capability Action oriented Proactive Strong interpersonal skills Creativity High communication skills Result driven Positive mindset Teamwork spirit High objective setting Fashion sensitivity DEVELOPMENT OPPORTUNITIES PR & Communication Manager of the company Other similar position within LVMH group
