Overview
Retail Marketing Head Jobs in Maharashtra, India at Aditya Birla Fashion and Retail Ltd.
Title: Retail Marketing Head
Company: Aditya Birla Fashion and Retail Ltd.
Location: Maharashtra, India
Key Result Areas
Key Result Areas
Supporting Actions
Brand Awareness and Consumer Relationship
Conceptualize and execute strategies to drive brand awareness and increase customer walk-ins at the store.
Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs
Brand Custodian
Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
Act as the key custodian of the Galleries Lafayette brand identity and brand strategy in India.
Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, establish budgets for each and track ROI
Develop and manage a comprehensive communications strategy, including media relations, public relations, and corporate communications
Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
Go to market campaigns
Conceptualize and launch monthly and seasonal go-to-market campaigns that align with brand objectives.
Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
Event Ideation and Management
Develop medium- and long-term portfolio and brand strategies; responsible for strategizing & executing the marketing calendar/programs
Lead the planning and execution of in-store events, promotions, and activations.
Analyze effectiveness of such events and come up with alternate strategies for better engagement.
Beauty Marketing and activations
Plan, strategize and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
Seasonal Opportunities
Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
Social Media Marketing
Develop and execute social media strategies that enhance brand visibility and engagement.
Monitor trends and adapt strategies to maintain relevance in the digital landscape.
Content Creation
Oversee content creation across all platforms, ensuring alignment with brand voice and strategic objectives.
Collaborate with creative teams to produce compelling visual and written content.
Collaborate with GL Paris
Serve as the primary coordinator with the Galleries Lafayette home brand in Paris, ensuring alignment on brand strategy and initiatives.
Designer & Contemporary Brand Collaboration
Partner with designer and contemporary brands to fulfill their marketing requirements and enhance brand presence.
PR & Communications
Oversee the development of PR strategies to build and maintain the company’s positive public image.
Manage external communications, including media relations, press releases, and crisis management.
