Overview
Senior Director of Digital Jobs in New York, NY at Sisley Paris
Title: Senior Director of Digital
Company: Sisley Paris
Location: New York, NY
Sisley Paris, a French family-owned business founded in 1976 by Hubert and Isabelle d’Ornano, is renowned for its high-performance, plant-based skincare, makeup, fragrance, and hair care products. Combining nearly 50 years of scientific expertise, Sisley’s Research Laboratories excel in Phyto-Cosmetology, developing innovative products that deliver exceptional effectiveness and sensorial appeal. Most products are created in France and distributed across 112 countries through a global network of 33 subsidiaries. Sisley’s commitment to sustainable practices includes reducing environmental impact, innovating responsibly, and conserving natural resources. Additionally, the Sisley-d’Ornano Foundation supports initiatives in health, education, culture, and environmental protection.
The Senior Director of Digital is the group leader responsible for setting our digital vision and driving growth. This role oversees the digital marketing budget, D2C e-commerce performance, CRM and implementation of technology roadmap, acting as the primary link between executive leadership and day-to-day operations.
Core Responsibilities:
General:
- Must be an independent thinker with hands-on, can-do, “roll up your sleeves” attitude, an open-minded team player with a collaborative attitude.
- Must be highly organized, detail-oriented, and can thrive in a fast-paced, deadline-oriented and high-energy environment.
- Ability to work well in a team environment but flexible working independently, meeting goals and deadlines.
Expanded Responsibilities:
- Leadership & Mentorship: Lead and mentor the digital team, including managers for website operations, marketing, and CRM. Your goal is to clear obstacles, refine workflows, prioritize and ensure the team has the human and technical resources and guidance needed to hit their KPIs.
- E-commerce Growth: Be accountable for the ecommerce sales, relying on the team to implement robust 360 launches, design a robust promotional calendar while setting clear targets for revenue and customer acquisition/retention
- Tech & Platform Strategy: Oversee our digital technology and platform updates. Ensure all local technical deployments align with our global roadmap while improving the overall user experience.
- Agency & Partner Management: Oversee high-level contracts and agreements with external digital agencies and platforms. While you handle the primary negotiations and strategy, you will delegate daily agency coordination to the Digital Marketing Manager.
- Resource & Creative Oversight: Direct the allocation of creative budgets and act as the final point of approval for major assets. You will step in to resolve departmental bottlenecks and ensure brand consistency across all channels while ensuring smooth communication to executive management.
- CRM deployment: Manage the CRM manager to ensure consistent creative and commercial engagement of our newsletters and develop segmentation, omnichannel, acquisition and retention strategies.
- Cross-Functional Collaboration: Act as a strategic bridge between Digital and other departments like Global studio, Brand Marketing, Retail, and Logistics. Ensure our online strategy is implemented seamlessly on time and fully supports our physical stores and broader company goals.
Required Experience and Skills:
- BS/MS degree in digital marketing, communication or a related field.
- 10+ experience working with digital marketing, e-commerce (fashion/beauty industry is a plus)
- Exceptional attention to detail, communication, and organizational skills that contribute to team success.
- Total Digital Revenue & Promo %
- Blended Return on Ad Spend (ROAS)
- Overall Ecommerce Conversion Rate (CVR) & Customer Lifetime Value (LTV)
- Experience with media planning and budget allocation.
- Well-versed in the use of social media and digital marketing tools such as Meta Ads, Tiktok Ads, Google Ads, Google Analytics, Google Merchant Center, Ahrefs, Sales Cloud, etc.
- Knowledge and experience with graphic design tools such as Photoshop, Illustrator, Sketch, After Effects, etc. is a big plus.
- Highly organized with ability to prioritize and manage deadlines.
- Self-motivated with the ability to take initiative.
Compensation up to $160k annually.
