Overview
Senior Manager, Brand Marketing & Communication (Napapijri) Jobs in Stabio, Ticino, Switzerland at Napapijri
Title: Senior Manager, Brand Marketing & Communication (Napapijri)
Company: Napapijri
Location: Stabio, Ticino, Switzerland
Napapijri is looking for an exceptionalSeniorManager, Brand Marketing & Communicationto join our Napapijri team based in Stabio, Switzerland.
For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature’s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. As a premium outdoor lifestyle brand, we provide an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.
Let’s Talk About The RoleReporting into the Marketing Director and working with the Napa marketing team you will be responsible for tying together all the brand marketing and communications to ensure a consistent global brand identity, campaign and communication direction.
A fully involved role in all aspects of Napa responsible for creating the key brand stories and bringing them to life to the global consumer audience.
How You Will Make a Difference
Craft compelling messaging and narratives to effectively communicate Napapijri brand story, values, and product offerings to the target audience
Lead POE communications channels as PR, media (upper funnel), social media network in its calendar, contents, and contacts (agencies and talents)
Build strong relationships with key agencies and influencers to maximize brand exposure and foster strategic alliances.
Remain at the forefront of influencer marketing trends and emerging platforms; share knowledge on industry best practices internally.
Budget management on communications & media. Build annual brand paid media budget ensuring appropriate allocation to stories, that align with strategic vision
Lead the development of brand & communications briefs for internal teams & external agencies that meet business objective tools, brand positioning and techniques across all the consumer touchpoints
Partner with senior management and marketing peers to determine brand bespoke campaigns for each product and marketing initiative
Lead media plan
Lead marketing calendar
Lead the communications plans in all markets
Steer campaign creation from ideation through to launch, ensuring synergy with other marketing channels for uniform brand storytelling. Partner with both performance media team and marketplace marketing to align campaigns creativity and planning methodology.
Manage relationships with key media partners (e.g. Google, Meta, TikTok etc) and with the central VF digital team
Brief and lead of marketing agencies
Leverage and integrate consumer insights to develop and enhance consumer connection
Lead brand creative execution. Project manage all creative projects ensuring all timescales are met, and provide the head of department with a rolling project calendar.
Content, production & asset creation (ATL focus). Brand experiences & activations. Collaborate with product/design to build season inspiration/theme. Manage all creative project briefs and negotiation processes with internal and external suppliers.
Manage and monitor production budget
Skills For Success
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 7 years of experience in marketing, preferably within the industry.
Track record demonstrating nuanced negotiation acumen, expertise in social media management specific to our brand industry as well as strong history within influencer marketing rol…
