Overview
Senior Manager Culture Marketing Jobs in Los Angeles, CA at adidas
Title: Senior Manager Culture Marketing
Company: adidas
Location: Los Angeles, CA
SENIOR MANAGER CULTURE MARKETING
Area Global Brands
Department Culture Marketing
Direct Reporting Line Sr. Director Culture Marketing
Indirect/secondary reporting line NA
Subsidiary/country USA
Location LA
GSMS Grade M3
Number of Personnel Managed –
Cost Center/Budget and/or Revenue Responsibility –
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Contribute strategy and initiative to connect the adidas brand to our target consumers through the use of global and local celebrities, media, and entertainment.
Key Responsibilities
Strategically contribute to global brand campaign by defining celebrity and influencer partners as well as managing relationships through negotiation process
Assist Senior Director in managing external agencies and global/local/regional Culture Marketing implementation
Oversee category specific Brand Marketing objectives for Culture Marketing
Oversee all product ordering efforts for Culture Marketing office: Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments. Must maintain current product knowledge and clear target market objectives
Strategically develop and manage film, television, and all related content brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
Establish and maintain relationships within the Entertainment and Influencer industry, i.e. stylists, editors, industry VIPs, costumers, producers, directors, and actors. Attend studio and film events and industry meetings for networking, when relevant.
Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.
Contribute to planning and execution of Culture Marketing responsibilities within brand events, as well as Culture Marketing specific events. This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap-up.
Act as Department lead in absence of Sr. Director – Supervise, train, mentor and oversee other Culture Marketing team members on logistical elements of the position, protocol of department and dynamics of the industry as necessary.
KEY RELATIONSHIPS
Global Product Marketing
Global Brand Management
Global Newsrooms
Key City Activation team
Global Sports Marketing
Global CTC x-functional
Global Finance
Global Legal
Industry Contacts (Agencies, Individuals, Brands)
Vertical Category Teams & Managers
BU Basketball (Var. Functions and Teams)
Knowledge, Skills And Abilities
Strong knowledge and awareness of the music/fashion/style/entertainment industry
Creative Thinker & Problem Solver
Strong negotiation skills and experience working legal teams
Ability to see the long-term opportunity, through the short-term objectives
Strong attention to detail, results-focused
Avid Communicator: Vital to keeping colleagues, community informed and engaged
Strong networking and interpersonal skills
Self-initiator, capable of determining priorities
Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
Project management skills and an ability to work well in a team environment
Ability to write reports, bu…
