Overview
HEYDUDE: Sr. Manager, Digital Commerce India Jobs in Gurgaon, Haryana, India at Crocs
Title: HEYDUDE: Sr. Manager, Digital Commerce India
Company: Crocs
Location: Gurgaon, Haryana, India
Become part of the HEYDUDE Family and work in a unique environment with a ‘startup dynamic’ under the umbrella of a fast growing and solid global brand.Become a DUDE!HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE pays diligent attention to detail, and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual, yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands.
Introduction on the role:The Sr. Manager, Digital Commerce India will be responsible for the end-to-end P&L and role delivering business goals (both qualitative and quantitative) for digital DTC channels i.e Brand Website and 3P marketplaces. Macro Goals for this role will include Sales, Onsite KPIs, Operations, Merchandising/Inventory Management, performance marketing and projects.
What will you do?Sales
Achieve Monthly, Quarterly and Yearly Revenue and PM Goals
Plan and achieve monthly sell out targets.
Plan discounts/pricing at Style level for DTC business
Create Weekly/Monthly reports and monitor performance, driven by on-site KPIs (Conversion, AOV, ASP and UPT)
Conduct Monthly Business review with partners and cross-functional teams
Merchandising and Inventory Management
Work with merchandising and planning team to align on Seasonal assortment and buying for all channels.
Ensure adequate forward stock cover and timely replenishments.
Monitor and drive strategic product/merchandising initiatives.
Create reports and monitor performance driven by Merchandising KPIs i.e Bestsellers, Sell through % and stock cover.
Share sales forecast with planning team to plan S&Op.
Marketing and Onsite Experience
Plan Marketing/Promotional calendar as per quarterly/yearly marketing budgets.
Actively support and drive the Seasonal Go To Market execution
Constant improvement and actualization of customers on-site experience in alignment with defined GTM calendar
To Ensure Catalog and Listing Hygiene and achieve high content score
Charged with and responsible for identifying new ways to improve site conversion, average order size, cart abandonment, and other key performance indicators to maximize sales growth and profitability.
Projects
Own e-Commerce projects and work with respective partners and regional/global teams to support the definition, technical implementation, testing, deployment and operations of chosen e-Commerce project.
Perform cross-platform, cross-browser QA validations on website development releases, acting as the liaison between eCommerce, Global Team, and IT to ensure smooth project planning and delivery.
Propose and implement websites evolutions – including new content and new features
Coordinate deployment and UAT.
Operations
Responsible for day-to-day operations
Main point of contacts with internal teams such as Customer Service, Logistic, Accounting for Account related matters
Reconciliation of accounts with support from finance team
Review and tracking of vendor agreements
Who are you?
5+ years of experience…
